#1 Secret To Selling High-Priced Coaching & Consulting Services – The Art of High Ticket Sales Ep. 8

#1 Secret To Selling High-Priced Coaching & Consulting Services – The Art of High Ticket Sales Ep. 8


– Now here’s a truth that
nobody dares to talk about. How many of you work with
and sell to entrepreneurs? Like business owners, B2B? Okay, nice and high. Okay, wow, a lot of people in the room. Okay, beware of this. Beware those who speak
entrepreneur but don’t live it. Meaning that most of the
clients can talk the talk, but won’t walk the walk. Most entrepreneurs are full of shit. (audience laughter) And I mean it. – [Narrator] The King
of High-Ticket Sales. World’s Highest-Paid Consultant. Media Celebrity. Multi-Millionaire Entrepreneur. Acclaimed TEDx Speaker. International Best-Selling Author. Dan Lok. – They say they wanna grow. They say, I want more customers. They say, I want this,
they say, I want that. They’re setting off this goal. But when the shit hits the fan, when it comes to hey, you know what? I could help you get results! Oh, no. They have so much mental
garbage in their minds, that it’s holding them back. That it’s holding them back. And I’m saying it’s
not your job to fix it. I’ll say it again, it’s
not your job to fix it. Don’t get into the fixing business. I tried that, it does not work. Okay, think of the person that talks about wanting to be in business for themselves. How many of you know
some friends and family, that have been telling you, hey, yeah I want to start a business? I wanna do that. They’ve been saying this
shit for years, right? Complaining I wanna do
that, I hate my fucking job. I hate my boss, I wanna
start my own thing. But every single time
they don’t do it, yes? That’s what I’m talking about. That’s why they’re full of shit. Because their actions don’t match with what they say they wanna do. Think of the person who talks to you about sincerely wanting to lose weight. While shoveling an extra
order of cheese fries into their face. They say one thing, oh, I look so fat. I don’t know man, New Year resolution, I gotta go to the gym. And they sign up for the gym, and they go to gym for two
times in January, and that’s it. After, in February, something else. Something else. Heres a secret. The big money today, write this down. The big money today, it’s all in helping the ambitious. Typically, already successful people move to the next level of
success in their lives. Please, if you can write this down, this is the key to the whole thing. The big money today is in
helping the already ambitious, typically already successful, move to the next level of
success in their lives. Knowing this key piece of information, allows you to create an ultra-profitable, and high-ticket business. You want to sell to what I call PWM. What is it? – [Audience] PWM. – Players With Money. PWM. Repeat after me, Players With Money. If you want to build a
successful high-ticket business, sell to Players With Money. Players With Money. You see, I think that’s the next slide. That’s interesting. I just got this the other day. You can see January 7th. That’s the Facebook message. Hi Dan, looking for a mentor, help me. You would be shocked how often I get this. I get these kind of messages
three to four times a day. Through Facebook, through Twitter, through all that social media. What does that tell me about this person? – [Audience Member] Nothing’s here. – Nothing’s here. – [Audience Member] Desperate. – Desperate. – [Audience Member] Cheap. – Cheap. – [Audience Member] Quick. – Quick. – [Audience Member]
Doesn’t understand you, and where you come from. – Where you come from, probably knows nothing
about me, very little. – No respect.
– No respect. – [Audience Member] No investment. – No investment, yes? – [Audience Member] No clarity. – Yup, no clarity. – [Audience Member] Expecting
you to do it for them. – Yeah, to do it for them. Here’s the thing, and that
was something I taught Ali. He learned a couple of months ago, I’m not in the business of
turning losers into winners. How many of you have tried that? Turning losers into winners? I’m in the business of
helping winners win more. I’ll say it again. I’m in the business of
helping winners win more. You look at everything, if you dissect and study everything I do, from running the group,
from all the marketing I do, it’s designed to filter out. It’s designed to attract the
best, and repel the rest. Everything I do. I’m not in the rescue business. I’m not interested in rescuing anybody. That’s not the business I’m in. On the other hand my free
stuff, my podcast, my YouTube, stuff that doesn’t take my time. Awesome, all you can eat. Have in the marketplace,
give back, that’s okay. I’m talking strictly from
a business point of view. That’s not the segment I serve. ‘Cause I sell to who? – [Audience] Players With Money. – Either to the affluent,
or entrepreneurs. Even though they may
not have a ton of money, but they at least willing
to invest in themselves. They are willing to do that,
and this who I sell to. And here’s what’s amazing, when you’re selling to Players With Money, your life is easier, and
they get great results. Do you know why? – [Audience Member] They do the work? – They do the work, yes! But why? What else? Why it makes your life easier when you sell to Players With Money? Why, Kevin? – [Kevin] They understand the process? – They understand the process. – It takes time?
– It takes time, yes good. But there’s something
deeper than that, why? – [Audience Member] They inspire you. – They inspire you with your work, or you want to help them more. Yes, what else? – [Audience Member] They’re committed? – They’re committed, yes. – [Audience Member] They
understand the value. – They understand the value, but there’s something deeper than that. Yes sir?
(overlapping chatter) Yes. – [Audience Member] They help you grow. – They help you grow, yes because
you love from the clients. – [Audience Member] It’s in their DNA. – That’s it! Here’s the thing, there’s a reason why they are successful
in the first place. And it has nothing to do with you. John is successful because of John, not because of Dan, right? So John even he, you know John’s DIC. John is looking for the extra edge. That one thing, or maybe that one stride, that will take him to the next level. John is already successful, and there’s a reason why he is successful. Because of his habit,
his work ethics, right? His mindset, his belief,
so when I work with John, I don’t have to fix all this shit. He’s already got the fundamental. He’s already 90% there, all I
need is take him to the 10%. That’s not hard, but when you
work with someone at the 10%, you gotta get them up, oh my God. Holy shit. Oh fuck, oh fuck me. And then self sabotage, ah fuck, oh shit. Oh limiting belief, oh shit, oh my God. And the negative programming, with negative association
with money, ah fuck. Right? So what happens they’re like this, and you feel like you’re dragging them. You feel like you’re dragging them. Versus someone that’s already there, it’s all about client selection. Listen to me, select the winners first and that’s why people say, oh Dan, you’re so great at this. Well, my genius is in client selection. Yes? (audience member speaking faintly) Absolutely.
(audience laughing) Ladies I’m gonna show you how
to turn losers into winners! Right? Don’t do that. – [Audience Member] And they
typically give up on you, after all that energy
that you put into it. – Yeah.
– And your like, what? Why I did I just waste all that– – That’s exactly it. You pour your heart out, you try to help, because you had to rescue them. They feel like, it’s like this person. I used to do that shit, trust me. I used to would get on the
phone with this person. Let me see how I could help you. And they bitch for an hour. And I pour my heart out, you know, maybe you don’t
have money, that’s okay. I would spend all this time. Remember what I said, the more they pay for
something, the more they value? All these years, no good
deed goes unpunished. Every single time I do that, none, none of them do anything. That’s what I learned. I wasted his fucking time. I wasted my fucking time. Nobody goes anywhere. It’s like a, it’s stupid. It’s very, very stupid. That’s what I’m saying. (inspirational music)

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