Breast Cancer Package

Breast Cancer Package


It’s October which means breast cancer
awareness and pink ribbons but are these campaigns and events helping or hurting
our understanding of the disease? Breast cancer is the second leading cause of deaths for women in the United States. One in eight will develop the disease
sometime in their life and about 250,000 will be diagnosed this year.
Today the color pink is synonymous to breast cancer awareness but what does
being aware actually mean? Some survivors say that campaigns do their job of
educating people on breast cancer but they are still not getting checked. “A lot of people are aware but a lot of people still don’t believe it’s gonna happen to
them.” Others believe that some businesses take advantage of the month. “I do think
companies do jump on the bandwagon to better their companies; their
organizations.” However Sentara Hospital in Woodbridge,
Virginia is hosting an event different than other campaigns in the area. With
their mammovan and on-site positions people can easily get a mammogram and
ask questions about the process. Doctor Negar Golesorkhi says with these types of
events there should be no excuse to not get checked. “You could easily get a
mammogram here and we have educational brochures as how to go about doing a
self breast exam looking for lumps and bumps in your body and your breasts in
particular.” Some breast cancer Foundation’s have been scrutinized for
how they use their money to raise awareness. Patient navigator Deana Henry
says she helps patients manage healthcare disparities but there aren’t
enough resources that provide for practical necessities. “They don’t have
for instance a pot of money for transportation or a pot of money to help
people pay their bills those kinds of things.” With all the money being raised
there’s still a lack of funds for research. “I think you have to be careful
as far as buying products that just have pink ribbon on it and understanding that
the money that you’re spending and thinking that you’re contributing
towards breast cancer research or survivorship doesn’t necessarily end up
there.” Along with funding criticism Pinkwashing is another concern of breast
cancer awareness. It’s when companies use pink ribbon logos on their products as a
form of cause-related marketing Henry says some of her patients have different
opinions on the promotion strategy. “I have some some patients in there who
really embrace the pink thing but I have some that say now that I have breast
cancer I hate pink because you know one lady in particular
she said that used to be my favorite color and now it’s not anymore because
it’s just it’s just over done.” Survivor Christilene Whalen says that breast
cancer awareness should be geared towards eliminating the fear of
mammograms and providing guidance on the procedure. “We also need to start teaching
what the options are which I don’t think that that’s being done and so therefore
if that’s not being done that’s gonna hinder people from getting their
mammograms because they’re gonna be afraid that they are going to be
diagnosed.” Sentara’s mobile mammography then travels to different community
sites in Northern Virginia. The hospital’s website has more information
on its services. For Beltway news in Woodbridge, Virginia,
I’m Krystal Campos.

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