(AMBERLY:) JUST OVER ELEVEN THOUSAND CHILDREN IN THE U-S UNDER THE AGE OF FIFTEEN WILL BE DIAGNOSED WITH CANCER THIS YEAR. AND ACCRODING TO THE AMERICAN CANCER SOCIETY… THOSE RATES HAVE BEEN RISING SLIGHTLY FOR THE PAST FEW DECADES. AS THAT COMMUNITY GROWS… SO DOES THE NEED FOR SUPPORT… AND HERE IN OUR COMMUNITY… THE MTK FOUNDATION HAS BECOME A PLACE TO TURN. (AMBERLY:) (AMBERLY:) WHAT THAT GROUP IS DOING FOR CHILDHOOD CANCER AWARENESS MONTH.. IN TODAY’S HEART OF THE HIGH PLAINS. (AMBERLY:) THE SOUNDS OF THE SEASON.. [football game sound] A TIME… TO GATHER TOGETHER, CHEER AND FIGHT FOR THE HOME TEAM… [football game sound] IT’S ALSO A TIME… TO FIGHT CHILDHOOD CANCER… Aaron Dunnam / head football coach in Dumas / said “Right now, we’ve got uh, we’ve got our helmet stickers–our decals– that we’ll wear on the back of our helmets that obviously show a unified support for this foundation.” RATES OF PEDIATRIC CANCER HAVE BEEN CLIMBING LATELY, BUT Because of major treatment advances in recent decades, more than 80-PERCENT of children with cancer now survive FIVE years or more… THIS IS A MAJOR INCREASE ACCORDING TO THE AMERICAN CANCER SOCIETY… NO MATTER… A CANCER DIAGNOSIS FOR A CHILD CAN BE EARTH-SHATTERING… Ken Plunk / head football coach at tascosa / said “So I know that I’ve had several players on the team that unbeknownst to me had a bout with cancer, and they were very appreciative.” Aaron Dunnam / head football coach in Dumas / said “You know our people here in our community and really close to us with our football family has been hit with cancer– it’s obviously a very touchy subject, but uh, I can’t speak on behalf of the families, but I can speak on behalf of the support staff and, uh, we’re just very supportive. It’s a tough subject, and we’re gonna take a tough approach back on it.” THAT’S WHY THE M-T-K FOUNDATION… NAMED IN HONOR OF MADISON Knebusch… WHO ENDED HER BATTLE WITH CANCER IN 2012… IS WORKING TO BRING AWARENESS.. AND SUPPORT FOR THOSE IN THE COMMUNITY THAT GET THAT DIFFICULT DIAGNOSIS. PUTTING A PEDIATRIC CANCER AWARENESS RIBBON ON THE BACK OF HIGH SCHOOL FOOTBALL HELMETS DURING THE MONTH OF SEPTEMBER IS GETTING THE CONVERSATION GOING. Aaron Dunnam / head football coach in Dumas / said “A win and loss on a football field does not determine our success. How we are in life and the service we give our community and the service we give others determines our success in life and that’s what we’re striving for here in Dumas, Texas.” [football game sound] A REMINDER FROM FIRST DOWNS TO TOUCHDOWNS… THE PANHANDLE COMMUNITY IS ONE TEAM FIGHTING THIS TERRIBLE DISEASES… [football game sound] IN AMARILLO MEAGHAN COLLIER KAMR LOCAL FOUR NEWS. IN AMARILLO MEAGHAN COLLIER FOX 14 NEWS (AMBERLY:) WHILE THE PUSH IS FOR THE TEAMS TO WEAR THOSE RIBBONS DURING SEPTEMBER… MANY OF THE PLAYERS CONTINUED WEARING THEM THROUGHOUT THE SEASON. AT THE STATE CHAMPIONSHIP… THOSE RIBBONS COULD BE SEEN ON THE HELMETS OF THE GRUVER GREYHOUNDS… (AMBERLY:) FOR MORE INFORMATION ON THE M-T-K FOUNDATION, VISIT MY HIGH PLAINS DOT COM. (AMBERLY:) IT’S NOW COMING UP….