How to Live Stream to Increase REACH (Tips to Overcome Fear of Live Video!)

How to Live Stream to Increase REACH (Tips to Overcome Fear of Live Video!)


What is up everyone. Welcome back to my channel, the best place
for new coaches, content creators and entrepreneurs. Now before we begin, you’ll notice that the
background in this video is slightly different and that’s because I’m currently still traveling
as we speak. I am currently in Chiang Mai, Thailand, but
that doesn’t stop the videos from coming to you guys almost every single Sunday. Now in today’s video I really want to talk
about a topic that I haven’t really touched on at all here on my channel and that is the
power of live video. Regardless if you are on Instagram, YouTube
or Facebook live video, AKA live streaming has become not only more and more popular
but also more and more powerful when it comes to driving more traffic and more reach onto
your social media platforms. That’s why if you aren’t currently using live
video within your business strategy, you are truly missing out not only this and this video. I also want to share with you guys some tips
and tricks on how you can get started with live video because I know through talking
to you guys one on one, a lot of you guys know that live video is important, but many
of you guys are petrified to actually get started and I don’t blame you creating content
live and delivering it real time to a real audience that’s engaging with you can be very
nerve wracking. That’s why in this video I am going to share
some specific strategies that I’ve used myself in order for me to truly get consistent with
live video. Before we dive into the video, I also want
to give a shout out to two special people. The first is our YouTube comment of the week. Thank you so much for leaving this comment
on my previous video and for supporting the channel. The second one is our Instagram profile of
the week. Thank you so much for sharing last week’s
video on your Instagram story. It’s truly appreciated and honestly makes
my day when I see you guys watching my videos and sharing them in real time. Now if you want to be featured in next week’s
video, you can do one of the following two things. Number one, leave a comment below on this
video or number two, screenshot this video and share it on your Instagram story. Just don’t forget to tag me now with that
or the way. Let’s just dive right into the video now. First things first, let’s talk about the power
of live video. Let’s kick off with Instagram. Let’s say, have you noticed that every time
someone or yourself goes on live video, almost everyone that follows you will get a notification. Now, only this, when you go on live, you are
prioritized in the story feed. This is amazing and incredible visibility
for your account to sweeten the pot just a little bit. If you actually go on live with someone else
as well. Not only do your followers get a notification,
but their followers do as well. That’s why you’re going to be able to increase
your visibility by a lot when you choose to use live video. To add onto all of this. What I’ve also noticed is that Instagram,
more and more has added more features and functions to the live stream feature and that
really goes to show that they’re truly investing in live stream because they value it for their
platform. It’s probably one of the most organic and
engaging ways that you can actually speak to your audience. For example, did you know that people can
obviously live chat with you, but also the questions can be systematically filter through
so that you can have it all packaged up neatly. Not only this new features such as picture
and picture has now allowed content creators to create even more engaging live streams
by sharing photos, slide decks, videos, whatever you can think of that you can share with your
audience. To me, that really shows that Instagram is
truly pushing live stream on their platform. Now moving onto other platforms such as Facebook
or YouTube. For Facebook specifically, what I’ve noticed
through firsthand experience of doing live streams on my business page, I’ve actually
gotten way more reach and way more engagement on those posts versus posts that I preplan
in advance. That is a true Testament to show that Facebook
truly values live content and we’ll push it further on people’s feeds. Not only this as a pro tip, if you are someone
who let’s say has a Facebook group and you go on live stream often in your Facebook group,
that’s actually going to allow your Facebook group to actually rank higher in Facebook’s
algorithm. So like I said, if you have a personal page
business page or you’re using Facebook in general, regardless if it’s groups or not
to actually grow your business, leveraging live video can truly, truly give you that
extra boost that you’re looking for. Not only this, if you are, let’s say on YouTube,
did you know that when you actually go on live video, it will rank higher within search
and within the algorithm. That’s why again, if you aren’t leveraging
live video right now on either platforms that you choose, you are truly missing out on a
really big opportunity to grow your socials. Now at this point of the video, you might
be convinced that live video is really going to help bring your business to the next level,
but part of you is probably also nervous and worry to actually get started with live video. That’s why I’m going to be sharing with you
guys some tips and strategies on how I got started and got my feet wet with live video. The first tip that I have for you is a no
brainer tip and I’m going to talk about it really quickly because I feel like everyone
shares this tip and that is make sure that you are practicing on Instagram stories first
or any type of really bite sized content pieces that don’t require a lot of time but aren’t
necessarily live. If you are nervous about being live, at least
get comfortable speaking to a camera first. Now, the next tip that I have for you is something
that I preach and that is create bite-sized content first. What this means is I noticed that a lot of
people when they want to go on live for the very first time, they are setting really high
expectations for themselves. They automatically dive into creating 20 minute,
30 minute live streams. That can be really stressful and it stressed
me out too when I first started. That’s why instead of telling myself that
I need to nail a 20 minute live stream or deliver a 30 minute presentation live to my
audience, what I instead do is go on live for five minutes, only, tried to focus on
creating very short bite sized content pieces for your audience via live so that you can
at least get your feet wet of going live in general and as you get more confident, then
you can start increasing the times that you go on live. For example, going from five minutes to 1515
to 30 30 to an hour if you’d like, but my biggest advice to you is that if you are intimidated
by live, don’t make it harder on yourself by feeling like you need to deliver 20 minutes
of value. Instead, just tell yourself, Hey, I’m going
to go on live for five minutes, only deliver one big tip to my audience and voila. That’s why if you are intimidated by live,
make sure that you do create bite-sized content first. Now moving onto the next tip that I have for
you and that is create a formula for yourself. Now, what exactly does this mean? I’m going to give you a very clear example
for me. I deliver a lot of lives over on my Facebook
page and also in my free Facebook group. Turn your followers into clients and generally
when I prepare for these live streams, what I’d like to do is I like to write down some
notes of what I’m going to say in bullet point form, but over time what I realize is that
I was starting to see a pattern of how I was structuring and organizing the flow of my
live streams. So what I ended up doing was I ended up creating
a plug and play formula for myself, for me to follow every single time I go on live stream. Now, to give you a clear picture of what exactly
I’m talking about when it comes to creating formulas for me over on my Facebook channels,
I talk a lot about entrepreneurship and coaching and generally with all of my live streams,
I like to teach and coach my audience on how they can improve their coaching efforts or
how they can improve their business efforts. So my formula is the beginning of every live
stream. I give three main takeaways. This is what I’m going to promise my audience
of what they’re going to learn from my live stream. Next. I then talk about personal experience regardless
of what the theme of that live stream is. I love to tie it back to a personal experience
on why exactly I’m here to share this particular topic. Then I talk about mistakes. I talk about the mistakes that some of the
coaches might be making or business owners might be making. Following that, I then talk about the undesired
outcomes that come from those mistakes, and last but not least, I then offer a solution. This is the formula that I like to follow
for almost all of my live streams of that particular nature. That’s why if you are someone who’s been noticing
a pattern of what your live streams are all about, I highly recommend that you create
a plug and play formula for yourself that you can simply replicate for every single
live stream that you do and truly streamline your content creation process. Now, speaking of content creation and business,
make sure you also download my free blueprint. Turn your followers into clients because creating
this type of content that builds demand is going to be crucial when it comes to actually
converting many of your followers to become clients for your business. So again, if you haven’t downloaded this blueprint
already, make sure you check out the link in the comment section below or in the description
box below as well. Now the next tip that I have for you is something
that has helped me, especially when I was first starting with livestream, and that is
instead of doing solo shows, trying to do interviews instead, when I first started my
livestream journey, I was just like you, super petrified to be on live. So what I did was I actually created more
interviews with other people because what I found was that doing live streams with someone
else was far better than doing them alone. Now, only this one, it’s an interview style. You kind of get in the moment of having a
conversation with someone else and you forget the fact that you’re even live. Not only this to sweeten the pot. If you are the host of the interview and you’re
the one asking the questions and not the one being actually interviewed, that actually
takes a lot more edge off when it comes to live video. That’s why if you are uncomfortable with live
video, try to pair up with someone else or use it as a good excuse to do interviews and
network with other people so that you don’t have to feel alone when doing live content. Now, following this, if you are still telling
yourself, Nope, I can’t do it, I’m uncomfortable with doing live video, then the next tip might
be beneficial for you and that is choose unpopular times to go live. Now this obviously sounds like a very counter
intuitive tip, but like me, when I first started I was petrified and actually having real people
going on and watching me in real time. I didn’t have an issue being on camera, but
I did have an issue with real people watching it. That’s why I specifically and strategically
chose the times where I knew people were either sleeping or at work in order to do my live
streams and over time as I got more confident in having a smaller audience watching me,
I then started to migrate my live streams to more popular times where I would have a
bigger audience. That’s why again, if you are someone who is
still very nervous to be on live simply because of the fact that you know other people are
watching you, then don’t make it harder on yourself and specifically choose the times
where you know that there’s not going to be that big of an audience watching. You know. So far in this video we covered a lot of ground
when it comes to live video and live streaming. First of all, we talked about the power of
live video and we also gave you some tips and strategies on how you can get started
in a very stress free way. Now remember, live stream is only a very small
portion of your content strategy and content strategy is also a very small portion of actually
the entire process. To turn a follower into a client for your
business. That’s why if you haven’t already, make sure
you check out the description box and the comment below to snag this blueprint right
here, because I shared the entire process that I walked through all of my clients and
students through to turn their followers into clients. Not only this, while you wait for next week’s
YouTube video, make sure that you also check out these two videos that I have here as well. I talk a lot about coaching, social media
and entrepreneurship. So again, make sure you check out these two
videos as well. As always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next video. Bye guys.

83 thoughts on “How to Live Stream to Increase REACH (Tips to Overcome Fear of Live Video!)

  1. Do you plan to use live stream for your business? Hope you enjoyed today's video! PS: **DOWNLOAD THE FREE STEP-BY-STEP GUIDE TO TURN YOUR INSTAGRAM FOLLOWERS INTO CLIENTS**: https://www.bossgramacademy.com/blueprint

  2. I have yet to live stream on YouTube. Im scared no one watches it and I’m just talking to myself or what if I do something embarrassing on camera😭 but i hope to conquer my fears soon

  3. Hi thank you for so much information ♥️
    Love from india👍

    NAILART WITHOUT TOOLS || 8 DESIGNS FOR BEGINNERS ||
    https://youtu.be/JviKCcKP4Kw
    ⬆️click here to watch▶️

  4. OMG I just overcame this fear of steaming live…. Please what is the best email extracting software📧

  5. Tbh i have been following you since months and your journey is so amazing▶️ your videos are so productive that they motivated me to start my own channel and by gods grace and your ideas m doing well🌸
    Thank you so much stay in touch❄️

  6. This is the greatest time to become an entrepreneur thanks to the internet we're so much opportunities are available to everyone who are ready to take advantage. By simply providing valuable content on youtube to my audience has helped me earn extra revenue and subscribers. The internet is very mature and it is here. Happy 2020 everyone. =)

  7. Thank you so much for these Tips!! I´m really afraid to go live because I don´t know if people would watch it…:D

  8. I’ve always been pushing back on the idea of doing live videos.
    ( I love the comfort of editing as English is not my first language)
    But I know it would be beneficial for my business…
    Soooo, I’m going to do my first Facebook live today! Promise!

  9. Thank you for sharing this!!! Going live makes me so nervous because it’s IN REAL TIME – plus a lot of people don’t watch my lives (probably because I’m consistent with that)

    Also, should we give a time when we are going live or can we just go live?

  10. I love your new set ups! I fidn hotel surroundings so very ready for shooting 🤓 In terms of light and nice background. Just recorded a few myself while traveling 😊 And yes, definitely that topic I've started considering myself and still not there, so you are a mind reader! 🙌 Live streams is something I have to deal with soon.

  11. Yes! Notebook and pen out!… Vanessa back again with the helpful tips! I never realized live streaming was so important will definitely need to get into it.

  12. WOW , i wasn't knowing this many features " INSTAGRAM added for livestream 😲 , SUCH A GREAT VIDEO , I'LL TO TRY TO GO LIVE IN ODD TIME , LOL 🙂 , THANKS FOR SUCH A GREAT VIDEO , BTW I'M TERRIFIED OF USING FRONT CAMERA TOO 😂, WHAT I THINK IS MAYBE ONE OF THE FUTURE VIDEO WILL BE " HOW FACEBOOK GROUP ACTUALLY HELPS IN GROWTH 😉 i'll launch mine soon in 2020 🙂

  13. I've been thinking of going live via Instagram & Facebook but it's like you said I'm nervous but you're tips have given me some ways of trying it out that I hadn't thought of I really like the five minute tip I might try that. I'd like to do a quick draw with me or just a quick hello. you're tips are very helpful thank you.

  14. I Started A Blog On Instagram Used Your Tips and Within 4 Months I Hit Over 20K With Over 1Million Impressions! You Are The GOAT! Thanks For All Your Help. Your Videos Have Most Def Came In Handy On My Journey As A Content Creator! Sending Love!

  15. I can’t even concentrate on what you’re saying because you look like a doll in this video! Traveling is doing you good! You look sun kissed and bronzey! Is your makeup different too? You always look pretty but you look amazing!

  16. Hey Vanessa,

    I hope you're having a great time in Thailand. Besides Chiang Mai, what other places are you planning to visit?

  17. I haven’t yet tried live streaming for any of my platform. I’m just getting started with using social media to grow my real estate business. Intimidation still is a fear that I have, but glad that you touched on sharing tips for live streaming. Thanks your channel is a favorite for me when I’m looking for information and tips!!! Please keep sharing your knowledge, I really appreciate it!!! IG: @nikkicustis_va.real.estate

  18. I've been waiting for your videos. It feels so so so so long. Thanks for uploading new video. Have a nice day vanessa.

  19. If not anything else, livestreaming is fun.
    Do call ins and have a blast with your followers, whilst strengthening the bond between you and your fans.

  20. Omg I was petrified to go live. I knew that in order to succeed I needed to take myself out of my comfort zone. Solokr you said I started small. Just something quick to get my feet wet. It didn't take long before I was up and running with no issue. I have had more nervous ladies go live in a fb group that was for trzning. Everyone jnee if that group went live it was someone practicing and a few people would pop one. That really helped s lot of people too. The late night idea is great as well!
    Thanks as always for your tips

  21. This is great! Thank you, Vanessa! Traveling to Mexico with my travel business this week and plan to do lives to promote my page this week! I appreciate your tips!

  22. Your videos are so freaking amazing!!!!! so helpful, informative, inspiring ! you are helping me so much to grow more confidence ! (english is my second language but that will not stop me, I will keep trying fight the fear and won't give up!)
    I am so grateful for you !!!!!!! Thank you Thank you!!!!!

  23. I plan on using live stream a lot more once I feel on top of everything else! That sounds like an excuse but I promise it isn't, haha!

  24. Vanessa! You look different. Did you get double eyelid surgery or rhinoplasty? I can’t put a finger on it but you look good

  25. Once again more great information! We did a good amount of live streaming when we first launched our online boutique. We plan on doing more live streams over the holiday season to push our products and holiday deals.

    Thanks for all of the golden nuggets as usual Vanessa! 😃

    P.S. – I (Talayia) actually mentioned how I followed your tips in our “How we got 1000 sub in under 4 months” video last month! 😃

  26. Hey Vanessa really good video 🙂 livestream video is the way forward to build your following and engaging with your audience. Very good tips Vanessa 🙂 Well done

  27. I have been doing super tiny (5 mins) live sessions and it does help me with feeling more confident the more I do it! Awesome tips as per usual Vanessa 🙂

  28. Im definitely not sure what to do or say on a live stream. This video was so helpful, thanks. You've got a share from me. Happy Holidays!

  29. Why does video appear to play as though it's been sped up in editing? Super off-putting and stopped me from watching the video all the way through and sharing it with friends like I usually would.

  30. Thank you for those tips. And hope you are having a great time in Chaing Mai. Say "Hi" from Thailand. 😁

  31. Hi my friend glad to see you after a long time how are you ? How was your day
    Your tips are so helpful to me all the time I just wanna say thank you ♥️♥️😍

  32. Great tips, Vanessa! I finally filmed my first Live a few weeks ago and accidentally set the stream to “Private “ so no one could see it but me😂 I have a good bit of perfection paralysis- your video has given me fuel I need to put the Lives back in motion. This means tomorrow I will A) only do a “bite size” piece and B) go on at a time with less viewers. Can’t wait for the next vid! ❤️

  33. This is probably one of the most helpful videos I’ve ever watched! Your videos have been helping me so much, i am always excited for your next video so I might be able to grow on my platforms as you have!

  34. Faceboon even ranks live streams for all followers because of the popularity of live streaming. Marketers need to use this advantage while it is popular.

  35. Live streams are little difficult as it requires a lot of communication skills and stronghold on that subject you can speak about it naturally. But it certainly pays off.

  36. Hey Vanessa, thank you for putting so much heart and hard work into your production and give us so much educational content for free on A REGULAR BASIS!!! Even though I am a photographer and not a coach I can take away so much from your videos for my own business. These live streaming tips are very helpful and I came up with my own ideas to adapt to your formula. Your tips are inspiring and motivate me to develop my photography business and make it better everyday. Hope you are doing well despite the visual changes you made and still keeping up uploading videos every sunday! I respect your hard and smart work and you as a person <3

  37. This was so meant for me today ! I have been wanting to try live and just have been super nervous. I will
    Definitely set smaller time frames to get my feet wet ! Thanks Vanessa ❤️

  38. I think i will have more confident going live following your tips! Thanks Vanessa! Your content is always so so valuable! ❤️

  39. Absolutely guilty of doing the unpopular time live streaming. But also great. because I'm actually doing a format with my dad who normally doesn't use social media at all 😀

  40. Love this! I truly agree with that when you said interviewing others during live is better than just going solo. (Even though I had "friends" who told me not to interview others as it'll make them more famous)

    That's what I've discovered ever since using FB Live for my podcast called The Raygacy Show where it has garnered more than 50K organic views within 2 years.

    The show has been massive and recently, I've been getting a lot of positive feedback and amazing guests like Gary Vee, Grant Cardone and etc.

    Just wondering, do you know of any app that I can use to do FB Live and invite guests on as my account has some issues with inviting people in.

    Hope to hear from you soon.

    Have a blessed day ahead!

  41. 𝐇𝐞𝐲 𝐍𝐞𝐲𝐬𝐬𝐚, #vanessalua 𝐢𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐨𝐟𝐟𝐢𝐜𝐞𝐫 𝐂𝐡𝐞𝐜𝐤 𝐲𝐨𝐮𝐫 𝐓𝐢𝐩𝐬 𝐚𝐧𝐝 𝐓𝐫𝐢𝐜𝐤𝐬 😂🤣

  42. Thank you for a very informative video 🙂

    I am very curious on how you think one should answer comments and question during the live stream. Is it to review it after the live stream? Sometimes I use IG or Twitter live to give guided tours but it is very hard to be a guide and to answer question at the same time.

  43. This is definitely a fear of mine! I can't cut away and edit if I forget what I want to say, but it's not going to stop me from doing FB lives though. Thank you for this video, Vanessa!! Perfect timing!

  44. Maybe an offbeat question: when you first started sharing your channel, did you begin sharing on your personal pages? Or did you create a separate one?

  45. I'll have to take another look at your outline. I'm perfectly comfortable going live on the platforms I enjoy the most (YouTube, Instagram, Twitch), but I never have much of an audience. I suspect it will grow in time if I stay consistent with it which will require an actual schedule. I'm just about done the semester so I'm going to start putting these plans into action and setting myself up better for next semester so I can keep it up.

  46. Great advice here, Vanessa! Better to work your way up to longer more fleshed out content than to jump into long form live streams. I love doing live streams on my channel because it's a great way to connect with my community! It also shows a different side to our educational channel 🙂

  47. It was a bad day when i someone commend and laugh… I just have 1 viewer😭. Anyway this is a good tips, I will start again

  48. Hope you're enjoying the vacation! Was wondering where you went :p great tips on live. Going in with others helps immensely, that's what I do as well 🙂

  49. Vanessa, keep up the great work, you’re channel is crazy pro, you rock, and the hard work shows in your dedication. BRAVO!!!

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