Purple Zebra — developing social media use in the East Midlands

Purple Zebra — developing social media use in the East Midlands


Paul Webster says “My name’s Paul Webster
and I’m working on the ITEM 3 project, which stands for I.T in the East Midlands for the
third sector. What the project is about is to help infrastructure organisations, so support
and development organisations, CVS’s, people like that, to be able to use technology better
within their organisation, so more efficient use of websites and their IT equipment and
also to be able to do more in terms of outreach, in terms of communication with people that
they support or communicate to, to advertise funding opportunities, events that are taking
place and to get feedback from them as to how they can best deliver services.” Lizzie Webb says “Hi my names Lizzie, I’m
the Communications Officer at Nottingham CVS (Nottingham Community and Voluntary Service).
This is one of our social media surgeries that we do every two months. They are a really
open and informal session open to anyone from the voluntary sector in Nottingham, to come
along and get some help with social media. It could be twitter, it could be facebook,
and it can be as basic or advanced as you want, we’ll answer any questions.” Leigh Fletcher an attendee at the social media
surgery speaks “Hi, my names Leigh Fletcher. I’ve just started a women’s social group
called Nurture Nottingham. I’m trying to get an online community set up, a really strong
one. I saw the social media surgery advertised and I’m totally new to things like facebook
and twitter and everything out there, so just want to use these to get the message out about
my groups.” Lizzie Webb says” We get a whole range of
people who come along to the social media surgeries, right from really small groups,
to large organisations like the carers federation. It’s to get out of it whatever they need,
it might be that they know nothing about facebook or twitter or anything like that, we can help
by introducing them or help be getting a log on. “ Laura Marano an attendee at the very first
social media surgery says “I’m Laura Marano and I work for Self Help Nottingham as a training
and development worker. We first heard about the social media surgeries that were held
here at NCVS, in the afternoons, so we popped in and looked at ways of using facebook and
twitter and how we could use it in the organisation. From that we went back into the office, back
to the team, and thought about setting up our organisations own accounts on facebook
and twitter and thought about a social media strategy and that kind of thing. We all agreed
that it would be really useful to reach out to online groups, showcase the good work that
self help groups are doing and have more of an online presence.” Paul Webster says “I think the message to
groups and organisations is that social media doesn’t have to be difficult, it doesn’t
have to be the huge barrier that some people see that you need to be specially qualified
or need to know something really complicated. It is easy to just get started.” Lizzie Webb says “I think the difference
that it has made to groups that have come along is to expand their reach a little bit
further, they’ve been able to raise awareness, they’ve been able to network with other
groups, they’ve been able to demonstrate to funders about the impact that their group
can have.”

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