I feel people are a lot more interested in where their food comes from. Coles approached us and wanted a company to partner with in producing RSPCA Approved birds so we embraced it. The RSPCA Approved Farming Scheme is all about providing a high welfare environment for the birds. They’ve got more room to move about in the sheds. They also have perches to encourage their natural behaviour. They do scratch around. They do have a bit of a dust bathe. We found the RSPCA to be extremely vigilant in their certification process and also their ongoing reviews. They offer a genuine welfare endorsement for consumers to have confidence in. We actually do love what we do. We love looking after our chickens well, so I believe it’s the right way to go.