The Business of Comeback Collectables | Jameel Mohammed of The MeelyPops Shop | WHOA GNV Podcast

The Business of Comeback Collectables | Jameel Mohammed of The MeelyPops Shop | WHOA GNV Podcast

– You are listening to WHOA Podcast coming to you from Gainesville Florida. Hello everybody and
welcome to another episode of the WHOA GNV Podcast. The podcast bringing you
businesses and individuals that make you go whoa! I always like that, the last few whoas was like, – Just you know. – Actually, I want you
– They make you – Let’s just change things up. You do it right. Do the intro. – Hold on, we got the (unintelligible) on? No, it’s right there. – Yeah, right here. We just want to see if Mike
can actually do the intro. – Did you say good morning? – No, I said hello.
– Okay. Hello everybody and
welcome to another episode of the WHOA GNV Podcast, the podcast bringing you
businesses and individuals that make you go Whoa! – Yeah, we’ll leave that to me for now. – That’s my best Collin impression. – That was good, that was good. Hey, I am your host Collin Austin and my co-host is a vlog superstar, local celebrity, trivia
challenger and Gator guru Michael Dees! – And intro dud, apparently. – Yeah we should add that
to the next one please. No. Guys, hey.
– What’s up (unintelligible)? – What’s going on, man? How’s everything? – Dude, everything’s going well. What are we? We’re September, end of September now. – I know man, Episode 73.
– Three. That’s nice, yeah. – It’s crazy. – Hopefully by the time this actually hits we’ll start getting a
little bit cooler weather, maybe fall will start coming in but, probably also not. – No, definitely not.
– We’ll see. – Hey, I want to, before
we get things rolling, I’m gonna give some love to our sponsors. They were on the episode last week. Joe and Joyce Reices. Joe and Joyce Reices, I want to say I wanted
to be like “Reese’s” because like on their
thing they were like, “It’s like Reese’s Peanut Butter” yeah. “It’s like Reese’s Peanut Butter Cups.” They were on the show
last week, like I said and they are today’s podcast sponsor. Thank you to The Tee
Shop for sponsoring us. You guys can find them at
theteeshops, that’s with an S, and on
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make this face earlier. – The WHOA GNV Podcast, oh and wait hold on, there’s one more. – You gotta you gotta get
this one, this one’s great. – This one’s legit. – Okay, it’s got the little emojicon there like on the front, right, a little guy and then on the back says, “Bringing you businesses” Can you get this? Is it in there, James? “Bringing you businesses and individuals that make you go whoa!” Quote on the back. You guys, now they promised
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and the shirts are amazing. So
– They’re so comfy too. – Mad, mad love to The Tee
Shop for printing those for us. Super, super grateful and,
support our sponsors guys. Without them that none
of this is possible. So, but, I got a couple more things. Remember my nonprofit shout-outs? – Right.
– So I’m doing this right now. So I’m gonna to try to bust
through these real quick. Hey, you guys listen up, Foster Florida is doing, they’re doing a
fundraiser called Make Room. Okay, this is gonna be on
October 17th at 6:30pm. This is an eye opening experience into the foster care
system from the perspective of those caught up in it. Tables and Tickets are
available for purchase at Lacey and Christy and their families are just incredible people,
I love them all so very much. You guys, support Foster Florida. Again, that’s October 17th at 6:30pm. Another one we had, The 7th Annual Kickin’ It
Martial Arts Tournament benefiting Stop Children’s Cancer. This is Saturday October 18th at Gainesville Health and Fitness Center. Registration starts at 8am
but the opening ceremony is at 10am. Spectators are absolutely invited to come. My man Larry Hartfield, dude, he’s such a great guy. He has poured his heart
into this thing for years. So hit him up for more information. They do this over at Gainesville
Health and Fitness Center. So shout-out to Joe,
really, for all of his help in this as well. But you can check it out at kickin, that’s KICKIINITGAINESVILLE.COM I want to make sure that people understood that there wasn’t a
– Kickinit – Yeah, that there wasn’t a G in kickin. So or you can call them at 352-870-9575. And the last one for today, Rose, The Rosé Gala for the
American Cancer Society benefiting breast cancer
research and programming, as well as our local Hope Lodge. This is October 18th at 7pm. Look, you can go to
Larry’s event, in the day and then later that night,
go to the Rosé Gala. – A nonprofit weekend.
– Exactly. The Rosé Gala is October 18th at 7pm at Santa Fe River Ranch. They got Taste Elegant Catering there, Imperial Products, Legacy
Events 119. I feel like Lindsay and Brandon
Higgins probably get more shout-outs on this podcast than anybody, but Legacy Events will be there. Our friends from Heart
Happy Films will be there. And they’re all gonna be
contributing to the success of this event and of course, you know, Kara Winslow and Lindsay
Higgins are a big part of that. And, so you know, guys, I
love Gainesville so much. These nonprofits do so much. Please support them, go to these events, and help them all out and, you know, just, you know, thank you
to all them and everything that they do, the hard work, it’s a lot of volunteer work and to raise money for a lot
of incredible causes. And I just love to see the
heart that is in Gainesville. So, thank you guys so very much. And I am ready to get into the show. – Let’s do it.
– Are you ready? – I’m ready. – Hi, today on the show! – Sports! – Mike’s always, anytime we
got sports stuff going on, you’re like super excited. I love it. Today on the show, we
have Jameel Mohammed, owner of the Meelypops Shop, a local hobby shop here in Gainesville with national presence. The Meelypop Shop primarily
deals in sports and gaming cards but sports mill, but, hold on, the Meelypop Shop
primarily deals in sports and gaming cards, but sports memorabilia, comics, coins, funko pops
and other collectibles are also up their alley. Jameel, what is up, man? – What is up guys? You guys had an intro there. I’m telling you, you had a lot. – It was a little bit. Yeah, we’re gonna have
to like shorten that down a little bit. – No, you did well, you did well. I’m glad to be here. Thank you for having me on. – Yeah.
– Thanks for being here. – I’m excited. So it’s funny because like, I’ve been like watching your stuff on
Instagram for so long. And I don’t know, he just has a business that like fascinates me. You know, I think like,
when I think about like, and I’ll be honest,
like I never, as a kid, never really got into playing
cards and that kind of thing. Like, you know, just
sports cards and like, it just wasn’t my thing. But like, I’m just fascinated
by the industry as a whole. – Yeah.
– And this like resurgence that I’m seeing. I feel like it kind of is, it’s almost like it’s this nostalgia thing from back in the day and it’s like now, I don’t know, I feel like
it’s like coming back in like full force. And I’m just, I’m just
super interested to dive into the details of, you
know, of your business. And yeah, I mean, you’ve
seen our show. So you know the format. So let’s like, just take us back, man, take us back. Like, what’s your story? – Yeah, so, like many people, probably like Mike back
in the 90s, you know, I’m a child of the 90s. You know, I grew up around
collecting, collecting something, and it was usually, at that time, it was like baseball cards, right? It was a big thing. Baseball cards were
huge in the 80s and 90s. And I grew up in St. Louis, Missouri, outside this little place called Fallon. And I fell in love the St.
Louis Cardinals as a little boy. So they were my team. I followed them, you know,
as a first grader could in 1990 whatever that was like, with no digital presence at all, right. So all you have is TV and maybe radio and maybe you get to
go to the Busch Stadium and see a baseball game. So I was really captivated by that. And these things came
out, I remember so vividly as a little boy in the
elementary school lunch line, they were passing out
Ozzie Smith, Ray Lankford and Lee Smith baseball cards, and they were free. And there was something
going on, some promotion and I kept those cards. I kept those cards. I might throw names already out there. You’re just like, it’s
okay, it’s all right. Yeah. – Ozzie was one of my grandfather’s favorite players of all time. The Wizard of Oz – The wizard, the wizard,
yeah, yeah, that’s awesome. So anyway, long story short is, it captured me as a little boy and just like a lot of
people, collected cards, collected stuff and you
did that through the 90s. You got them at card shops,
you got them at flea markets, you got them at the store,
you got them trading at the playground, you know,
you did all these things. You beat up the other
kid, you took his cards, or he beats you up and took your cards. So that’s what kinda went down in the 90s. And that was just what
captivated a lot of kids. I’m sure you had collections. I mean, people all the time. And it’s so funny that
you said what you said about the resurgence. It’s exactly what you said but mixed with the digital medium, right? And now we have this element
where someone can take a device, anywhere they
go, they can buy and sell, they can trade with somebody
in Zimbabwe, if they wanted to. Sports cards, you know, and they can deal with anything that’s collectible. But the resurgence has
come back very strong. And I would say right
now in 2019, September, we’re probably, at some levels, the same way we were at the 90s. It’s just in a very different way. So I’m really excited, because we’ve only opened up
the brick-and-mortar location, we’re sitting at about a year and a half now, we got through our first
year, things are good, the lights is still on
and there’s toilet paper in the bathroom. So we’re still doing all right. But I’m just I’m just really stoked to see where this is going, like
where this is going to go. I think sports cards
collectibles that our cards are actually infants in terms
of the collectible world compared to comics and stamps and coins and other things that you see. So it’s really exciting times right now in this business and I can’t wait to talk to you guys about it. – Yeah, so I mean, so you’ve only had the brick-and-mortar place
for a year and a half. – Not even. Yeah, we’re up to June 9th, 2018. And then we had our grand
opening the 23rd, Percy Harvin, I’m sure you guys know that name. He did our grand opening with us. I can share a little bit
more about Percy too, how he’s been really cool in
the store and his nonprofit, but yeah, I started, kinda
like what people are doing now, I was side hustling in 2000, you know, I collected all the way up
until high school and then early 2000s got out of
it, got too cool for cards, got into college one year,
of course, Go Gators, 03, graduated in 08 with master’s degree, got a job, was getting money and realized, oh I have
some disposable income, got back into the kind of card world and I started doing just
the side hustle thing. The eBay life, The Craigslist life, you know, all these things,
buying and selling collections. And it just expounded. – Was this out of your home or? – Yeah, just out of my home. Yeah, yeah, I was doing it. My lovely wife, Meredith,
she put up with it in the beginning. I wasn’t really sure what
I was doing the beginning, I was just buying
everything and reselling. I was making profits. I remember this crazy store. I went to a storage unit. The guy had a video game
store, his entire inventory, in this massive storage unit
and I just wound up buying it. I didn’t know a lot
video games at that time. I knew like growing up
Nintendo and these things. I just bought it and
that was a huge risk and I’m glad my wife is still with me but, you know, we took, we put this, we made this room and it
became the eBay room, literally and I just grinded that room. I was working at the
hospital for my degree and I just fell in love with just kind of this idea
of the flip culture, seeing how you could really
tap into the nostalgia, like you said, and how it like really, like resonated in this
town, like people just love, there’s so much energy in this town. And there’s so much like, just the everyone has a
pulse on culture, right, so like everything that we grew up with, how it’s all morphed and changed and the way people look at collectibles, the way people look at
things that, you know, they just put up, look in here, we have these little scooters here, we have little gnomes in
here we have, you know, things that we have, right. I see a gnome over there. – Is he like pointing out our gnomes? – So like those kind of things, right. He’s a scooter gnome, right? – Yeah, it’s awesome. I love that gnome. – I’m sure there’s, if you went online, you’d probably find people
who collect scooter gnomes. You know, there’s something
for everything as well. And I think that collecting
just taps into something innate with people and they love
it, they love to have stuff. I loved your post the
other day you put about, it’s not about having stuff
and I really agree with that. But I do think that there is
an innate element I think, especially collecting sports cards, kids and even grown adults. It teaches them responsibility, it teaches them how to
like care for something, how to understand value
and worth in a market, which is actually so key. And I don’t think people
really get that in 2019. They see something online
but they don’t really dig a little deeper, you know, figuring out what stuff is really worth. – So like, why did you decide
to open up a retail store? Why did it feel like right
to open up an actual store? – So, I kept kind of a pulse on the market and I just realized that
this time cards were hot. I love my job and what I love what I do, serving the VA and I work with veterans. But I love balance too in life, and I think a lot of
entrepreneurs, I think, you find that is there’s
a balance of life, and that cubicle job or that nine to five just doesn’t resonate very well, right, and so, I work there part time and we opened this store and
I’m very to thankful God. Like my wife’s been able to leave her work and she’s full time now in the store. And we have two employees and the internet world of
eBay, Facebook, Instagram, like I knew it. So we already had a customer base, we had a brand, the Meelypop Shop or Meelypops, was our old nickname online and it just resonated. So I realized that the
timing was right and man, business has been booming. It’s been growing. There’s been a ton of just new collectors. I love it. kids that come through the store, dads bringing the kids
moms bringing their kids and it’s just kind of a
really cool family atmosphere that we have going on almost every week. – Cool, Mike, I know you’ve
got like a million questions, being a sports fanatic, that you are. – He, I mean, he literally
just blew my mind a minute ago when he talked about collecting as a kid and how it teaches you lessons
of how to care for things and find worth because like, I absolutely had a ton of cards, some of them that I
would yell at my sister for bending the corners of. We had the protective
sleeves and everything. And, as a kid, like I
just knew that that was what you’re supposed to do, but like I’ve never really
thought I was being taught a lesson by having them, you know? – Yeah. – But it’s crazy because I remember, a shout-out to my brother,
because he’s the one that put this culture into me, but we would buy the Beckett’s every year. – Oh yeah.
– Then you look up the worth of your cards. See, Did you get one? It was worth two bucks. Did you get one that
was worth three bucks? – Yeah. The arrows, you had to look
for the arrows, remember? – Yes absolutely. And you knew all the different, like it was Topps, it was Upper Deck, you knew all the different
card makes and everything. But then, I also remember what’s crazy is you were talking about
the digital culture now, is how big like, say, fantasy
football is these days. And I remember taking all of our cards, collecting them together, shuffling, not shuffling them probably because they were still nice cards, but like you would literally
just draw from them and make a fantasy football team out of it and you would literally
go to the newspaper. I’m dating myself. You’d literally go to the
newspaper and find the stats and then jot them down and
see how you did against your brother’s team or
something like that. And we played old school pen and paper fantasy football that
way with trading cards. – How old are you? – I’m much younger than I
appear by telling that story. – That’s so dope. I love hearing that. Like that’s roots, right,
of like this betting culture and fantasy football and
everything that we know, right? Like that’s the roots of it. People going to newspapers
and like just grinding stats. Can you imagine doing that with baseball? Like, every single day,
you know what I mean? Football is like the biggest one, right? But baseball is a huge thing and like, just every single day
checking the newspaper and… – ESPN wouldn’t update
their platform fast enough on fantasy baseball. So I’d literally go to the
stats and watch baseball at night to see how my
people were doing, you know. It was wild, but it was
definitely a culture that I grew up with. And it’s part of reason why
I became such a data head and sports fan anyways,
because I just loved having that hobby.
– Yeah. – But it’s so crazy to think
about just the fact that I was being taught a lesson
with caring for the cards and I didn’t even know about it. – I think, I mean I know this
is now we’re getting in like the nerdy side, but like,
the analytical side of it. Yeah, you know, like
the analytical element of like looking at stats,
understanding percentages. There’s even like, you can learn math, you know, from baseball cards. And you know, with kids
collecting like numbers and sorting and organizational skills. I’m a big, I’m a OT, so
like visual, spatial, hand. Like kids who may have, I’ve had some kids who are in autistic spectrum that come in, and the shine of cards really
gets them really focused. And so, there’s therapeutic
elements that, you know, in collecting that I’ve seen, so I can see that element growing now. And now teaching kids,
what I’m learning is there are kids who have 10,000,
15,000, $20,000 collections they bring to the store. I was just at the national event, and they’re 8, 10, 12, 14, 16. They are side hustling,
you know what I mean? Like in this digital platform age, and they do it all on their phones. It’s just it’s a wild world. Their PayPal account, “I
got 12,000 in my paypal.” And I’m like, “You’re eight.” Like go and watch Pokémon, you know? Like, or whatever it is. And these kids I mean,
they really understand it. And it’s a cool thing like
to learn and to teach, I think a generation, that
is consumed with data. And instead of us being
the old hats and saying, “Get off your phone.” Embrace that and teach them life skills that they’re gonna,
you know, use later on. – It’s super interesting. Because, you know, it’s
funny, you think about, like when we were kids, like parents, you know, I mean, not
my parents specifically, but like, in general, I
think parents are like, “You sit too close to that TV screen.” “You’re gonna go blind.” Or like, “You’re gonna rot,
you’re gonna rot your mind being in front of that
screen all day or playing those Nintendo games all day.” Or whatever it is. And I mean, that’s the reality. I mean, that’s the world
that we’re living in. And the fact that there you
can, like learn these skills on these devices, it’s super interesting. Do you think that influences like, where’s the influence
coming with these young kids that are getting into
this and they have $12,000 in their paypal account? I mean, is it because their
parents were into it as kids, or like, or where are they
learning the skills set? Because I’ll be,
– Sure. – I have a ten year
old and a six year old, ten and six year old boys and they’re not really into this stuff. I mean, they do have
some like Pokémon cards, that some friends like gave them. But they’re not like, into
the collector side of it. And honestly, for me, as like
a businessman entrepreneur, I would actually love for
my kids to kind of get into that kind of thing. Because I feel like we
could teach them, you know. And I mean, really like these things, a lot of it’s like
looked at as investments. – Sure. – You’re like buying these
cards, holding on them, selling and reselling them for more money later down the road, right? So I mean, just,
– You got it, man. You’re gonna be a card
collector at the end of it. – I know. Like just those lessons, you know, that’s the part that excites me because I understand
the business side of it. But like, my kids don’t really, haven’t shown any sort
of natural interest. So the kids that are out there, where are they getting this interest from? – Yeah, I think there’s probably
multiple answers to that. I would say eBay has become
a world that people learn how to buy and sell very quickly. I don’t like my video game anymore, so they sell it on eBay
or Mercari or Craigslist or whatever that element
is for kids now, right. So there’s that whole digital platform where they buy and sell mediums. Amazon has, I think, every kid
knows what Amazon is, right. I have kids who sometimes order
on their grandma’s phones, Pokémon cards, and then I wind up getting the grandma calling me and I’m like, you know,
your son, or your grandson just ordered a $10,000
or $1,000 Pokémon card, whatever it is. You know what I mean? So they know how to do it. They know how to do these
things very quickly. So I don’t know if it’s necessarily, “Where are they learning?” I think they’ve already learned it. And I think they already
know how to access the medium very quickly. So I think it’s more along the lines of, “Are they just interested in it?” Which is scary. – Have you had to deal with
those kids buying stuff when they don’t have the money? – Yeah, definitely. – I think back like when
we were selling like, little gas powered scooters and stuff, and like, you know, auctions,
eBay auctions are getting sold and people, you know, I
get an email from a parent. “I’m so sorry, but my kid
placed the order for this and he doesn’t have the
money to buy it. We’re not buying it.” – Well, for your podcast audience, I’m sure there is a
lot of people out there who do sell on platforms or
e platforms or e commerce. And that happens all the time. They’re probably just sitting there, like hallelujah right now, because like the amount of fickle
business that’s happening on that scale is actually
becoming very detrimental. And eBay is actually
losing a lot of business. There’s other platforms
that are coming out, sidelining and paralleling eBay because there’s so much of that
riffraff that’s happening. So it’s not just the kid, it may be people who just wanna get, who want, like for example,
I’ll give you an example. Last week, Zion Williamson… Do you know the name? Okay, he’s heard it. Collin and I on the same page. We’re vibing with Zion. Okay, Zion came out, printing came out the first Zion autographed cards and they were in boxes and packs. And the first one got pulled, put on eBay, and it got bid up to a million dollars, a $100,000 in like six hours. Now, they were all fake bids, but then what that does to a market is it distills and it
makes it a confusing market for a card that’s really
worth about two or 3000. But unfortunately you have
this like influx that happens. So there are people who will
like just bid up something, screenshot it and just like, “Look what I’m doing today.” For whatever points that is. So there’s this weird world out there that I try and teach people about where you got to understand
kind of market influence, market negativity, things
that are not real out there. And in really understanding
not just one comp, but maybe 18 different comps to understand what a sale is of something. So that does happen all the
time, to answer your question. – Okay, so this was a new card. – Came out last week at Wednesday. – New card, so I mean, where is it? I feel like this can be very
basic business questions or like, I mean, is it just
simply supply and demand? There’s only a certain
amount of them released. And like, what what does that mean? You know, why isn’t it a $100,000 card? What made it two to $3000? – Sure, so hype is a big element, right. So Zion Williamson is supposed
to be the next LeBron James, everybody wants to say
that he’s not going to be, I don’t think, but he’s a great player. He’s incredible at what he does. He’s gonna dunk on somebody this year, and it’s gonna make everybody go “What?” and tweet about it and post about it. And you’re gonna see that
video go viral like this. There’s a hype element to
sports cards no matter what. Week one in the NFL just passed. So Baker Mayfield was supposed to come out and be the next Joe Namath and he actually had a face plant. So now Baker Mayfield’s kind
of taking a dip in his stuff, and Lamar Jackson has gone up. So these elements are hyper huge. The other element is supply and demand. They make a limit of running cards. That’s the difference
between sports cards in 2019 and sports cards when Mike
and I collected in 1991. They made millions and millions of cases. There was no internet, nobody understood how many there were. And so there’s just too much supply and not enough demand. I have buddies of mine that just literally throw those boxes away in
fires now and they film it and they just laugh because
there’s so much of that. It is really crap. I mean, it is, it’s what it is. There’s just, there’s no use to it. But the cards now are limited. And then they’re maybe
out of five or out of one or out of 10 or out of
99 or a short print. And so that really spikes the value on some of that stuff. That’s why I tell people in the store, they come in I’m like, “You
know you could buy this box of Bowman baseball and
pull a one of one card that’s worth $50,000?” And they’re like, “No way.” And I’m like, “You could.” If the card is in there,
you could you could walk out of the store with that today. And that’s what’s happened, I think. That drew so many people back,
the Mike Trouts in baseball. The basketball, it’s been
Luka Doncic this past year or the year before that, you know, maybe it was Donovan
Mitchell or Jayson Tatum. And now it’s of course
Zion and John Moran. So there’s always these rookies
that people are following and they want the best card of. It’s like a chase. It’s like a Willy Wonka
golden ticket in a way, right? – Yeah. So how many of those
will they actually make? – So there are one of
ones that are like seen as that golden ticket. There’s only one. There’s out of five or 10
and they’re all by brands. There’s different brands of cards; Upper Decks, Topps, Panini, these are all brands that make them. But, not going into all the nitty gritty, but there are specific brands
that have those kind of cards that people just chase after. – That was always the confusing
thing about collecting. Then I thought was like you
could have a Barry Bonds or Mark McGwire or somebody like that, that was a Topps, Silver
or whatever, I don’t know. And it was worth 10 cents. And then you can have
another Mark McGwire card, same year, same uniform, different card and it was worth a lot more money. – Exactly, yeah.
– And it’s like, well, why is this one,
it’s not printed on gold, like why is this one more than this one? – Usually, in that era,
it was by word of mouth and the Beckett magazines would say the print runs were less
or they were more rare. And I think, as with anything right, the more rare something is,
the more value you attain to or you attest to it. With cards now we know that the
the the print runs are this, so we do know the rarity right off the bat before the products are even
released, they know this. So the companies have done
a good job with I think making and creating a buzz
and hype around cards. And I just call it Zion mania. Because in basketball,
it’s great for our shop. I probably gonna sell out
of every basketball product for the next three months. You know what I mean? Just because of him. – And he’ll never play a minute in the NBA while you do. – Right, exactly.
– I mean, I’m not saying he won’t play. – Yeah, no, yeah, before
he even plays, right? And that’s crazy to think, right? And it just to bring back just the idea of like your time with your
kids with Pokémon so, I think it was two or three days ago, a card that could have
been pulled out of a pack at Walmart or our store was graded and that’s another thing I can
tell you a little bit more, is the grade cards now
based on how mint they are on a scale of one to 10 and a Charizard, so this is
for all the kids out there, so for $10,000 on eBay auction it was paid for just recently. so that goes to show that there’s a value to Pokémon. These are things that kids can collect and can resell. Now that was a perfect, it
was a prime grade example of 10, the highest out of
it, but the base card of that sells for $800 right now. Like a kid can open up a Pokémon pack and actually have $800 in their hand. So it’s crazy, the
market that has created, you know with all of this,
it’s all cards right. It’s Pokémon, it’s
Yu-Gi-Oh, it’s sports cards, it’s non sports cards,
Marvel has cards too. So I mean, it’s literally everything you can put your hands
on and people consume it. – What’s the likelihood
of that happening though? – Of a kid pulling one of those? – Yeah, I mean, what are
they gonna have to spend? If I bring my kid in there they buy. – Yeah, like that card, there’s
packs for like 12, 15 bucks. And they could buy one and it’s
probably like one in every, probably like four or 500 packs. So it’s not necessarily unattainable. But again, it’s one of
those kind of odd things that you look at. – Interesting.
– Yeah. – So does something like when
major things happen in sports, let’s take like, all the
stuff that’s been happening with Antonio.
– Oh boy. – Antonio Brown, for example. – You did hear about
what news broke today. There’s more, there’s
even more news, Collin. There’s brand new news. – If you drafted Antonio Brown, you’re not winning anything this season. That’s basically what’s about to happen. – The Patriots just lost
$10 million, I think. Michael, fill us in. – Okay, go ahead. Like what happened, really quickly. – He was accused, and I’ll say accused, of sexually assaulting his trainer and that just came out today. – This guy. Okay, so my question is, you know, I’m assuming there’s
Antonio Brown rookie cards? – Rookie cards, rookie autographed cards. – What does that do to the
value of the cards, anything? – So it’s a great study. The last 72 hours of him, from
leaving the Raiders, right? Probably dropping–
– I’m free. He’s like literally flying
out of his back yard. – Dropping 50, 75% of their value to being signed by The Patriots, now going back to the original value, or maybe even doubling,
and then now again, probably dropping. So in 72 hours, you
could have seen literally a rollercoaster ride on
buying a card for 50 bucks, 100 bucks, going to 20, then back to 100 and then back to 20 over 72 hours. And that’s literally the
marketplace that we live in. – It’s like the stock market. All these factors that are happening. – But here’s the crazy thing about that. And sorry to interrupt. It’s not regulated. And that’s why I think so
many people are drawn to it. Because there’s no rules. It’s just kind of everybody feels like they have their hand in it. They make trades with
people, they grade cards, and that’s what I think there’s a lot of, just everybody is drawn to it, right. Gary Vee, another guy
who I’m sure you know. – Dude, I saw that you were like, you got to like hang out with him at the show, right? – The National Convention, yeah. So Gary Vee and I talk a
little bit here and there about cards and I’m in
some chat groups with him and he is a very… I said Gary Vee. Forget all the baseball players. Gary Vee, I got Collin now. He’s a very authentic guy. I think you can see
that in his everything. I mean, he is the content king, right? So he makes content constantly. I got to meet D Rock
and I got to meet Tyler and all those guys that work with him. – This is like recently, right? – July, yeah. End of July and August, yeah. Again, they are pushing sports cards. They create a whole sports card branch where they, in media,
they’re called Edison Sports. Just shout-out to those guys. I think they’re doing, there’s a lot of loyalists
in the community. I don’t like them. I’m definitely in the middle of the fence. I think what they’re
doing is they’re bringing a lot of attention to sports cards, getting a lot of college
age, millennial age individuals back into sports cards, realizing the investment potential in it, and he did something last year where he started investing
in Giannis Antetokounmpo. You guys know basketball, right? His PSA 10 rookie prison
card, which is kinda like– – When you ask questions like that, I’m just gonna shake my head yes. Have you heard the Greek Freak? – The Greek, yeah.
– The Greek freak, that might help. Yeah, just continue to head nod. – [Collin] I’ll just keep nodding. This is Michael’s episode. You guys keep talking, I’ll be here. – He he bought a bunch of them and the cards went from 150, 200 by the end of the season when MVP, they were selling for $800. So he literally made a
quarter million dollars, I think just on investing in a card. And that again was a market manipulation. I don’t want to say that. I think he was just
buying and telling people what he’s buying. He’s being transparent. Other people started buying
and his card just went up. And so like you could have
bought when Gary Vee was buying them at 200 bucks and made 600 bucks, in four months. You know what I mean? – It’s gonna be like, I mean, is he gonna be like the Warren Buffett of that world where people like watch
what Warren Buffett buys when it comes to trading and stocks? And then like, oh,
because he’s buying that, I like, go buy. Buy, buy, buy. – Yeah, could be. I mean, and again, like I
talked about in the regulation. Why not? I mean, well, there’s
definitely people and he’s a good face. He loves sports. There’s other guys like
him as well in the world. StockX, you guys know StockX,
the big sneaker brand? They’re like the sneakerhead website. They’re getting into sports cards, they’re actually selling sports
cards now on their website. PSA 10 rookies. They’ve asked me to be
one of the initial sellers to get involved with them. And so I’m going to be involved with that. And I just, I’m watching and
seeing this world grow into and permeate into our culture. It’s no longer like, you
go into a sports card shop and there’s bill, you
know, he’s opening a box and he’s trying to buy your rookie card that you pull out of a
pack for $10 or whatever. It’s like an entire generation of people and they come in all shapes
and sizes, collectors do, and they come from all
backgrounds and all ages and I think that’s why
it resonates so well. – Do you think, I mean, a lot of people, I know there’s overlap,
but are they more hobbyist? Are they people actually looking for investment opportunities from a, they couldn’t really
care less about sports or whatever the thing is,
they’re just looking for… – The quick money? – Yeah, quick money. – I think it’s a mix. I think it’s a mix, and of course there’s
the sports authentic, you know, the collectors
hate those people, right. They wanna burn them at the stake. I look at it as a shop
owner, I think it’s great for the card market because it just brings more and more and more exposure to it, and it gets more and more
people interested in it. But there is a split
between the two for sure. And then there’s the fantasy guys who literally will come up and be like, “I want my fantasy sports card team.” You know what I mean? You know what I mean? Somebody might come up and say, “Josh Jacobs from the Raiders got me some touchdowns last night. You got a rookie autograph
him? I want his card now.” – The NFL had to take down
the Chinese jersey market, because people would just buy jerseys of their fantasy team players. I mean, the hobbyist in
that, it’s crazy how much money there could be there
if the brand’s done right. Like you said, there’s some things that just aren’t regulated,
at least not yet. It’s interesting. – So like, what’s the
most surprising thing that’s happened since
you’ve had your business? – So I was this little guy who’s buying video game collections,
didn’t know what I was doing. My wife’s angry at me, right. So that was when I first started. – How old were you? – I mean, I was, we just got married. So it was 2010, 2011. So probably when I was
like mid 20s, you know, and – Shout-out to the wife. – Yeah, shout-out to Meredith yeah. She’s the rock. – She puts up with all your crap. – Here’s the cool thing
about Meredith too, she’s like you in the sports card store. So she doesn’t know a lot about sports. She didn’t grow up, you know,
collecting cards, right? So it’s awesome sometimes. There’ll be some really
super hobby enthusiasts, and they’ll just talk to her and I’ll just kind of
watch it from the corner. Yeah, this is really funny, because she’s agreeing with them, like, that’s great, you know, and she’s super positive and really nice. And I’ll ask her if like, “Do you have any idea what
you just talked about?” and she’s like, “No.” But in the same way, I
think customer service goes a long way just to
listen people out sometimes. – Yeah, you know, it’s
funny, because like, we talked about that
with my wife, Shannon, I think we’ve even talked
about on the podcast before, but my wife Shannon, she
doesn’t like to come in here and sell and stuff. But like, there’s been
times where we’re just like, “Hey, we need extra hand,
like come in and speak.” and she comes in, she
doesn’t know anything about the specs and the scooter. She just she starts talking to people. And people come in and say, “Hey, how you doing? Oh, you’re going to University of Florida. What are you majoring in?
What year are you in?” And she like establishes the relationship. And she sells a scooter. And it’s just because she
earns the trust simply by like, you know, focusing on
like the relationship. I mean, she doesn’t really
know much about scooters. She’s like, “We’re
gonna take care of you.” She goes, “This is my husband’s business, I’m just here to help out. If you ever a problem, we’re
gonna take care of you.” She establishes that
trust, but it’s all right. Like she doesn’t know
anything about scooters. – Just the rapport that she
builds with them is like, I mean, that’s almost in a
way, it’s like a brand, right? And I was thinking about
this when I was driving in. I don’t know why, I was just saying about that idea of branding. And I was thinking you know, what is what is branding? Like what does it mean to have a brand? And I thought, see what we’ve done. And branding to me, and
I don’t have a background in marketing, I didn’t
I didn’t come from that, I just, you know, I sold at
garage sales as a little boy and put grab bags together for other kids and made 10 and 20 bucks, and maybe that’s how I learned the sales element. But I think branding, it truly is you. I think you are the scooter shop. You know, you and your wife are this. And you sell that. It’s not necessarily the
scooters that are selling. It’s you guys, you know. And I mean, that’s maybe
basic for some people. But I think more and more about that and the authenticity, and you know, caring about people just listening. That’s customer service. And that’s the brand,
you know, that you have. There’s a lot of branding
in my world of sports cards that shady and sleazy and
they ream the kid who brings in a Mickey Mantle rookie card, and it’s not good, you know. And I think one of the reasons why we may have been successful, I’ll just throw it out there, is I think that we care about people. And I think that we listen to people, and we’re not trying to beat you up on it. You know what I mean? I mean, people buy and sell
stuff with all the time, and I’m very honest with them, and I say, here’s our
margin we need to make, I’ll show you what the stuff sold for. And they, sometimes they have no idea. A lady came in right before
the national last year, asked me a kind of interesting thing was she brought in all these baseball cards in the back of her trunk and she said her husband passed away. And I was like, “I’m sorry, ma’am.” And she brings all these cards out. They’re all water damaged. And I was like, honestly, there’s like nothing really of value here. But I didn’t say that to her. I took it and she said, “Can you look at this and make a donation to this nonprofit?” And I said, “Sure.” And she was, “I don’t know
if this is worth anything.” So underneath all of that,
that had been crumpled and put underneath that
she pulls out a photo. And she says, “Jameel, do you
know who Hannes Wagner is?” Okay, yeah, Hannes Wagner is like one of the biggest names
in baseball history. And she says, “Yeah, my grandfather played basketball with him at Carnegie.” I said okay. So she hands out, she
hands literally this photo that has now been ripped because
it was under these boxes, she was, “Is there any value in this?” So it’s one of the only
original Hannes Wagner photos that he’s ever been photographed playing basketball, number one, because he was a baseball player. He played basketball in off season and she had no idea what it was. So I just said to, “Look,
there’s value here. I don’t know what it is.
I’m taking it to national.” We sold for $1800 I gave her 900 bucks. And we split it. You know, it was one of these
things where she was like so grateful for that. And again, we made on that, but we helped support her nonprofit and she had no idea
what that was, you know. Could I bought that for
10 bucks or 20 bucks? Of course.
– Of course, right. – I don’t want to do that. I think in a business, you’ve
gotta be very careful in that. Once you start doing that,
and you start going down that road of lack of business integrity, people are gonna find you out. – Yeah, I mean brand is reputation. – [Jameel] Absolutely. – I mean, to me that’s what brand is. Like, sure, you know, I’m the, I started off as the scooter guy, right. Like the scooter guy for 15 years and you know your reputation
gets built based on you know, the the quality of work,
the customer service, like all the things that
you mentioned, right. And then then you know, started becoming the the
media, social media guy, and started becoming the pod, now it’s like podcast guy. I mean, I sat down with with
a couple of people today and we’re talking about podcasting and like, at the start the conversation, with I mean, I just want
you guys to understand that I literally don’t know
anything about podcasting. I know how to speak into a microphone, and they’re like, “What
equipment do you use?” I’m like, “Dude, we Googled it.” Blog came up. We ordered this stuff in
the blog, it’s the truth. Like he could come over
and pull the names off it if he wants.
– Sure. – But you know that starts
to become the brand. Like I’m becoming the
Whoa GNV podcast guy. And Mike’s co-host of the Whoa GNV, but you know, we’re the podcast guys. So I mean it’s interesting and I know when it comes to the personal brand, I talk about this all the time, when you build a personal brand as Collin Austin, like
all of those things, when I focus on building my brand, scooter shop, you know,
Repaint, our media company, podcasts, all those things
are going to benefit from building that brand, but the brand is your reputation. – Right, right. I’ve met you before. When I come in, we’ve been
talking through Instagram and things like that. – Which I love by the way,
can I just like really, really quick, sorry to
interrupt, really, really quick, because, and I know I’ve said
this on the podcast before, so many people say you
cannot build a relationship through social media, that’s
where the majority of mine, that’s where a lot of mine in 2019 have have really started. I, you know, connect
with people, follow them, see what they’re doing… I’m like, “Oh, this is
really cool. Hey, what’s up?” You know? And like establish the relationship. And now we’re here, you
know, podcasting together. – Yeah, with hats on and have
fun and Mike smiling and… I just, I think about it,
like your brand is this bill, I look at this building and I see like, I see excitement, I see
excited see these boards, the colors, the scheme
almost matches the shirts that you guys came out with. I look at this place, and
I’ve never even walked in this building, but
I know it’s your brand. And I know that’s who you
are in your personality is in this brand. That I feel is something that
people are missing in 2019, the authenticity, especially in our city. I mean, people in our city will eat you up if you’re not authentic. And I think if that’s not
who you are, and whatever, and this is just a business
thing all across the board. If you aren’t authentic with people, and you’re not authentic in your business, then what are you? You’re just faking your
business and you’re disgenuine. So there’s a lot of that where I think if you’re getting into
business for those reasons to just make money and you don’t care about people or whatever, you’re definitely doing
it for the wrong reasons. I listened to you talk about nonprofits. It’s like, I mean, we need to
be tied in directly with that. You know what I mean? Percy Harvin came did our opening. It was such a cool, you know,
happening, happenstance. I believe everything happens for reasons. He did our opening as an
autograph signing event, June 23. We were talking, I said, “Man, I just wanna help kids
and people in this area.” I said, “What do you wanna
do with your nonprofit?” It’s called No Mercy Percy
Foundation, and he said, “I just wanna help kids
and people as well.” And we got back from the
National Sports Card event for Chicago about four weeks ago. That following Saturday, we
organized a event with friends, Friends of Children of North
Florida, North Central Florida. What we did is we did a
backpack drive for kids in foster care. Percy came out. He hung out. None these kids knew who he was. Brought out game backpacks,
we called it Percy packs, was the event, gave them
backpacks, supplies. We gave them packs of
cards, Pokémon sports cards, some of these kids never had that. And BTW came out and
gave us packs of lunch. So we call it the Percy pack event. We had like 50 kids in the store. Percy’s sitting on the
ground with these kids playing Pokémon with them,
getting to know kids. It was like one of the
most beautiful things I’d seen in business because it was like, this is helping people in a genuine way. And we don’t really care
like what the cost is, but we’re impacting, and
thinking about those kids, right? One of the kids I remember,
that same box I had, pulled a Percy card out
of it, and was like, “Is that you?” You know, and autographed it for her. It was one of these
cool moments, you know. You just create these
memories for these kids. And that’s what I hope our shop is. It’s a place where you had
those memories as a kid, I did as well, where there’s
genuine authentic branding and people might remember
Meelypops, you know, as that shop where it was
safe and their kids had fun. And maybe they learned a few things and got some good cards, you know, I mean, it needs to be brought, I
think more to the attention is what are we doing in business
beyond making money, right? – Of course. I feel like it’s, you know,
that’s the purpose, right? It’s funny because,
you’re even talking about Gary Vee, and some of the
things that I’ve heard him say, you know, it’s like, well,
your purpose could be money, it’s just the wrong reason and I don’t think you’re gonna
be nearly as successful with that being the purpose. You know what I mean? Those of us that have more purpose behind what we’re doing every single day are the ones that are
gonna be truly fulfilled. I just believe that with all my heart. – I said that to him at the at the event. We actually made a deal. I sold him cards, and it was funny, we had been working on this deal. He’s big on basketball. – Did you hustle him? – A little bit. And he hustled me back. He hustled me back a little
bit too, it was good, yeah. I have to ask him one day, later maybe, what he thought about that. But I saw him, just the
element of being there and selling, he actually
said to a lot of people, “I could just quit everything
right now. I love this. I love selling cards and meeting people and doing this and buying, flipping. It does something to me, like nostalgic and I just love this.” – The outside perspective is
like this is a big time CEO of a major corporation. What the heck is he doing
here hustling baseball cards? Basketball or whatever, sports cards. – Yeah. And it’s funny. I don’t know if you know
Topps has a set of him now. Topps made cards of him. They put his autograph cards in a set. He’s actually got these wine cards that have baseball
players autographs on him. So he has like, some of
the rookies to teach junior and some of these other guys. I like how I look at him when
I start saying these names. – [Michael] Because I know what the hell you’re talking about. – That’s fine, I don’t take offense. – I need to not do that. Sorry, Collin. But he…
– [Collin] It’s been great folks, I’ll see you. – [Jameel] He made a set in with Topps and it’s really cool to
kind of just see his, his his stamp on it. Now some people may not like that, that’s fine, but at least
he’s doing something he likes in his business. And he’s putting it out there. So I mean, whether he gets
crucified for it or not, like at least he’s
doing something he likes and he enjoys, right? – And I saw somebody opening like one of the the packs that he has, because I guess he has
his own like golden ticket in there or something. And if you pull one, then
you can go sit with him in a box at a game or something. – [Jameel] He had like five or something. – Yeah, and then I saw
somebody who reposted the video like, “Oh, I like I pulled it.” and Gary Vee like
congratulated him and said, “So are you gonna to resell
it? Or are you coming?” And in fact it’s funny
because Gary Vee just like, respects that the guy
might actually like hustle it. Like flip it. – Same thing with the (unintelligible). – Yeah, it’s I mean, it’s
just super interested. He’s into that game and stuff. And it’s, I don’t know,
it’s really, really cool. But the guy definitely lives, you know, his passion doing what he loves, whether or not it makes money sense from a financial standpoint or not. You know, that’s really, really cool. – And you’re a Cardinals fan. My favorite Gary Vee story
is the Colton Long story. I don’t know if you know that. He found that this, I guess
a guy that he wanted to, you know, sell his media services to the CEO of this company, had tweeted something about the Cardinals game.
– It was the chief marketing officer. – Yeah, tweeted something
about this Cardinals game and that Colton Long
was his favorite player. And so Gary just starts like, researching you know,
Colton won the Cardinals and stuff like that and then starts DMing this Chief Marketing Officer. – He was just tweeting with him. I mean, it’s a story like, he’s just gone, you know, he’s talking about
like establishing you know, not you know, jab jab jab, right hook. You know what I mean? Don’t like go in for the kill right away. He like, you know,
basically starts following this Chief Marketing
Officer of the company and goes back and forth just in tweets, picks up, you know, sees that the guy’s just like listening, he’s just listening. Sees that the guy’s
talking about Cameron Wong and like Ben
– [Jameel] Cameron Wong, you hear that? That was good, that was
good, keep it going. – And then like… What am I doing here? – [Jameel] This is great. – I love it more than you, I promise. – Yeah, because I beat up on him so much. I beat up on him so much. But, what ended up happening? Oh, Gary basically, because of that picked him up on his
fantasy baseball team. And then messaged this guy and was like, “I hope you’re right, man. ‘Cause I picked this guy up on my fantasy baseball team.” And that established the relationship and weeks later, Gary says that it could, it led to them doing like
a $4 million dollar deal. It’s like some crazy
deal between a CEO, CMO and you know, they finally connected and, you know, it was jab, jab, jab. And whether or not it would
actually have led to something, he doesn’t know, but he just gets on there and establishes the
relationship and provides value. I mean, it’s cool. It’s neat. – Is he close to buying the Jets yet. – No. – [Jameel] They don’t look so good. – He’ll tell you. He’ll tell you that
he’s super patient, man. He’s super patient. So, I don’t know. – I can’t wait to see him
as the owner of the Jets. It’s gonna happen one day. – Actually, it will be super cool. It will be super cool
when that day happens. – Yeah, yeah. – Because when he says
it, you just believe it. I’m just like, dang dude, this guy’s just like so laser focused. And then it’s funny because
he doesn’t seem laser focused. You know, you know he’s
laser focused on that. And then he doesn’t seem
like, because he’s got this media company baseball cards. Why? Like, he seems all over the place. – I think one thing you, and
again, watch people like that, you know, I think sometimes you and I, we get, entrepreneurs start to think, “I need to be that.” Right? And I’ll be honest, I don’t
think that guy sleeps. I mean, he’s messaged us in
our message groups at like 3am. And I’m looking, and then he says at 6am, he’s talking sports
cards and I’m thinking, “Do you sleep at all?” You know what I mean? But that’s not the lifestyle
that I want necessarily, right? But at the same time, I can still apply some of those principles and grind or do whatever I need to
do in my business model. And I think sometimes I meet people, and they look at that, and they say, “Well, I need to be like that.” And I try and mirror it. And I’m like, well, you’re
not being authentic now. Now you’re being someone else. And in business, if you don’t
have your touch on things, right, if you don’t have like, for me in our store, I
might spend more time talking to people in the store about what they like or
their school like you know, maybe like your wife said, you know, What do they major in at UF? Just getting to know them, and they may only spend
five bucks in the store once or twice a couple, you know, a couple times a month
or they may not even, they maybe just wanna come and hang out. But I think you showing them that you care and you being there and just being someone who cares about your brand
and cares about what you sell, cares about your customers,
investing in customers, versus investing in inventory when, I hear that all the time, like, I need this inventory need that. In my world, it’s like non stop because something that’s hot, literally, tomorrow, Wednesday will not be hot Friday, which will not be
hot the next week, and if I buy too much of it
and I don’t sell through, like I could be out, I could
be down 10, 20% off margin and just it’s crazy how
some of these things work. So I think the big line for me is just just caring being
authentic in what you do. And be yourself. I mean, your brand is your brand. You know what I mean? Our brand is our brand. Meelypops is our brand. Let people, help people know what that is. And we go to the national
things people will say to me, “Here’s a guy from Croatia
and New Zealand, Nebraska, Alaska. Oh, you’re Meelypops.” They don’t know my first name. They don’t know anything about me. But they know that that brand or they know, you know, what we represent. – Okay, so where did that, I
mean everybody’s listening now probably wondering,
– Meelypops. – Yeah, where the name come from? – Yeah, so my name is Jameel. JAMEEL, and as a kid I grew up, I had all sorts of weird nicknames, JMO, J Money, Mel, but Meely was
one that people call me a lot. Meely, I guess Jameely,
Jameel, whatever as a kid. So I played soccer. I played tennis. My mom is from England. My mum, she’s English. She’s, I grew up, I drink tea every morning
still to this day. And my dad is from Trinidad. So I mean, I have this crazy just, I’m a mutt, no matter what, you know. But I’m an American. I was born here. My mom just loved soccer. So she would call me Meely all the time when we played soccer. And one of my family
members, this is my uncle, whenever I would score a
goal or do something well, he would say pops like Meely pops. And I don’t know why, it just stuck. And then my mom would
call me that also my dad and growing up, I’d
hear that more and more. So then, you know, you’re
cool Middle School, you need your cool AOL Instant Messenger. You know what I mean? So I think I signed up Meelypops. I was the only one. And so then it transitioned
into Meelypops in your email and, you know, all these other things and when we started this LLC, I just said, “Why don’t we
call our group the Meelypops?” We’re just an online thing. We’re doing it out of the
house, our side hustle, it’s fun, it’s got a little ring to it. And then now I have to live and die by it because now we have a brick-and-mortar and I have this giant logo on the side. And, you know, it is what it is. So it’s odd, and I get that but one thing I found in our business is, I didn’t call it Gator sports cards or Gainesville’s, you know,
dugout or something like that. It’s got a uniqueness to it. And niche element of it, I think, helps me so that we’re not
just selling sports cards. You know, 30% of our business
model is not sports cards, it’s memorabilia, it’s
Funko Pops, it’s Pokémon, it’s Yu-Gi-Oh, it’s these
other kids that come in. I’ve learned this whole
generation of culture, which I think is truly millennial, right? I think that’s kind of that range from late 90s to maybe mid 2000s, 2005, 2006. That’s like that range. And there’s, this town is
filled with 70,000 students, so I can communicate
with them on that level. And I think it’s helped
our brand even more so. – Yeah, my MySpace name
was Collin all the girls. – James pulled up a good picture when we were doing the photoshoot that I was like this is the caption, it’s Collin all the girls. – [Jameel] COLLIN? – COLLIN. Collin all the girls. – [Jameel] Did it work? – Rebecca’s over there like, “No.” – Rebecca’s like, “Oh my goodness.” – Hey man. Let’s just move on. Let’s not even touch it. – I don’t, yeah. – So you brought some stuff with you. What did you bring, what did you bring? – So I gave you guys a box and, that’s just some gifts there, if Mike, you wanna look at that. That’s just all Gator autographed cards. Yeah, Gator cards in there. The little card. And you can keep them or give them out or give it to people
that come through here just to enjoy, and I threw
in some Pokémon packs in there for your kids. Yeah, yeah, yeah, so they can enjoy that – You can have the Pokémon
ones and I’ll take the Gator. – So I brought some, this is like– – [Collin] Oh my kids will love this. – This is not the big, big dog stuff, but it’s better stuff. And I’ll just kind of show you some stuff. And we can talk a little bit about this because I think this can help understand the market as well for
kind of cards in general. – So we’ve got about 10 minutes. – Yeah, yeah. So what do you wanna see? Sports? Pokémon? Football, baseball, basketball? – [Michael] Just a little
sample of all of it. – [Jameel] All right, cool. So here, I’ll pass this one over to you. Tell me who that is. – For everybody who’s
listening, this is Babe Ruth. For everybody who’s
listening, you’re gonna have to go check out the video podcast because this is gonna be legit. Check that out. – [Jameel] That’s a legit,
authentic Babe Ruth autograph. Big cut bowl, it looks like it
was signed a couple days ago. Probably worth eight to $10,000. Yeah, here’s your boy. This is, it’s in his back pocket already. How many scooters can I get for that, is what I wanna know. – [Collin] It’s cool. – Yeah, that’s really cool. So there’s a there’s your boy, Belichick. That’s his rookie card autograph. Flip it over on the back. It looks like a four year old signed it. – Oh, and that’s his legit signature? – [Jameel] His legit autograph when he was a coach with the Browns. – If I hold this up. – Oh dude, yeah, yeah, yeah. – [Collin] All right, you see that? Zooming in, yeah. Can you get the front of it, if I do that? That’s really cool.
– Beli. – So what’s that worth? – A grand. Yeah, this is the most iconic card. – [Michael] Ken Griffey Jr. – Ken Griffey Jr. What brand is this? – Let’s see if Mike remembers. – The diamond logo is Upper Deck. – Yes, nice. 1989 rookie card, Ken Griffey Jr. This is a PSA nine. It means it’s a, the card
means it’s a nine out of 10. – [Michael] The sweetest
swing in all of baseball. – [Jameel] There you go. – It’s a nine out of 10. – [Jameel] Yeah, so it’s graded by a company that’s reputable. And that’s actually
where the market now is, is grading cards. So they look at the
condition of these cards. That’s a PSA nine, a PSA 10,
that’s worth like 600 bucks, but a PSA nine is like
hundred bucks, 150 bucks. Mixing it up here, this
is the Pokémon world. This is Charizard and I always tell people Charizard is the Mickey
Mantle of sports card, or Pokémon cards. That’s a shadowless card, ’96. It’s not the first edition. If that was a first edition,
and it was a PSA ten, it would be worth $45,000. That’s the last sell of that. If that was a PSA 10 on the front, and it was not a 10 and it had a little first edition symbol on it, that’d be worth 45, the
last one’s over $44,000. That’s the card that came out. That one’s a PSA nine and
it’s not a first edition. It’s a shadowless, it’s
worth about $2,000. But just to show like the
world of cards, right, like that’s a card that came out in 96. That’s not too long ago. It’s just worth a lot of money. Here’s a, I liked this card too, because you can just see how young he was in the suit he’s wearing
and how ridiculous it looks. That’s a LeBron James Topps
Rickey card, first addition. It’s a 9.5, that’s a Beckett 9.5 so, Beckett grades card now, Mike, and they are a big player
in the world of grading. So that’s probably worth
500 bucks, 600 bucks. I got more here too, this guy’s going Hall of Fame next year. This this card he knows too, I’m sure. You know that card Mike? That’s a ’93 Jeter Topp Rickey card. Derek Jeter. – [Collin] Number two. – Yeah, have you ever seen
Will Ferrell’s Boston skit? Go look it up on YouTube. Derek Jeter, and he just
like says that 80 times. That’s a PSA 10, so it’s a
perfect card right corner there, measurements and it’s worth about 100, 150 bucks, but like that card, he gets (unintelligible)
to the Hall of Fame. – [ Collins] PSA stands for what? – Professional Sports Authenticators. They do comics and stuff. They grade cards. – [Collin] Shows you how much I know. – It’s good, the red labels. – I’m trying to clarify this for all of our listeners out there that have no idea what
we’re talking about. – [Jameel] You’re doing great. And so I brought, also,
something here too, a little small sample. This is a baseball
that’s been authenticated by a company called JSA. So JSA is an autograph authentic company. So that’s actually what’s called a– – Mickey Mantle. – [Jameel] A pearl, a ball,
it’s a very white clean ball. Mickey Mantle autographed baseball. Really, really cool. Really hard to find Mickey Mantle, everybody knows his name
from baseball folklore. So there’s just a few, I didn’t
want to share everything. – So what’s something like that worth? – [Jameel] That ball,
because it’s so clean and the autograph looks so nice, probably about 800 or $1000. Yeah, but some of the other ones that you find that are you know, 400, 500, there’s a lot of
fake Mickey Mantles too. I wanted to give you guys
a couple Gator things while I was here, so. – I love Gator things, man! Are you hyped for the season? – Man, come on. I’m loving the football season. I mean, we gotta put our faith in Felipe, we gotta trust in him. You know what I mean? So much hate right now,
spewed by us, nation gate. – So at the time of recording we’re to NL, we’re going to Kentucky this weekend. – [Jameel] With a quarterback. – So hopefully by the
time this like, this airs, – Three 0. – [Collin] Three nil, four nil. – Then we get Tennessee,
that’s gonna be beautiful. Yeah what a massacre I hope that is. So this is Jordan Scarlett. He’s probably one of the biggest names that came out of the
last class for the Gators and he did a signing in our store so I want to get this, guy’s, to you. Yeah, it’s a JSA authentic so it’s legit. I didn’t go scribble that on the ball before we started. So that’s cool. You guys can give that away or keep it in the store. Whatever you guys wanna do. – This is what I’m gonna do. I’m gonna say the first nonprofit to reach out to me, you
need a silent auction item, hit me up at Collin Austin on Instagram. – Boom, and I’m gonna give you another one that might be cool for something you might wanna do as well. So this is a Percy Harvin
autographed, JCA authentic helmet. Old school, or this is the speed helmet. But what’s unique about this is you can see on it he wrote his little insignia No Mercy, Percy. So here’s a cool way
to talk about branding and helping people out. So Percy came to me, we were
talking about autographs and I said, Percy, I said, “Why don’t you inscribe
your foundation on helmets and just use that for your foundation? So anything that you ever
do with No Mercy Percy will be unique to that.” So he did and so that’s very unique. There’s only like
probably 20 to 30 helmets that have that inscription. And he won’t sign that on anything but for his foundation, so
you guys can keep that. – We have to keep like, we’ll
probably have to keep that for like I shelf. We’re gonna do like a
future shelf in the back behind the podcast whenever
we get our own studio. We’re like collecting all sorts of stuff. – [Jameel] See, you’re a
collector, you really are. You said you didn’t collect. – It’s like I’m collecting
stuff from businesses all over the city. It’s you know… – [Jameel] Love it. – Funny, funny story is like so many of the businesses that
have been on the podcast give us like shirts, their shirt. – They become like my favorite shirt. – I like walk around town like you know. The other day, literally
I was walking around in a Opus t-shirt, like
Opus Coffee t-shirt and I had three people ask me, “Oh, do you work for Opus?” – Can you get me a discount at Opus? – [Collin] That’s funny. – Yeah, and I just I brought this you guys can have fun with this,
maybe another time. This is some kind of stuff
we sell in the store. Like this is a Panini
product that came out for the Gators and there’s
10 packs of cards in here. And you’re guaranteed an
autograph or a jersey card in the in the box as well
as a bunch of Gator cards. So like there’s a lot of creative ways the markets changed. Where it’s really catered to
whatever you wanna collect. You could get, I mean, if
you watch Stranger Things, Topps makes a brand and you
can get an 11 autograph. If you like football and you want a Baker Mayfield rookie
card, there you go. If you do poke, I mean, it’s literally for anybody out there. And I encourage people
coming out to the shop, if you wanna talk sports
or collecting or investing, we’re definitely always
willing to do that. – Yeah, so what’s like,
what would you say your most prized card or memorabilia? Whatever you got? – It’s a good question. I mean, so when I
decided to build the shop and create a brand and
you know take the step, I kinda had to move stuff
to start the business. I didn’t want to be in under. So we sold a few things. One of things I probably
wish I could have back is the George Washington
autograph that I had. That was a PSA cut, legitimate, first president George
Washington autograph that’s gone. I sold some other basketball cards that I’d hold onto. I have a couple that are
in a security deposit. Michael Jordan dual signed Tiger Woods piece that I really like right now. Michael Jordan doesn’t sign a lot of stuff because of licensing things. And I could bore you with that talk about LeBron James and him, there’s some other
stuff that I’ve just had that I just like, over the years, I did sell a Pokémon
card last year, $15,000, a Charizard, one of the
similar ones that you had. I mean, it’s just crazy the market and what we have come through. We had a Mickey Mantle signed,
I had it just recently, it was a Gator program from the 1970s when George Steinbrenner used to bring the Yankees to play spring training here at Florida field. Not swamp, but at the baseball stadium. But it was really poorly
conditioned in the 70s. So there was like lumps in the field. So then we did it for two years and I actually have a Gator signed scorecard with Mickey
Mantle’s autograph on it. So that was pretty cool. There’s stuff like that that
comes through all the time. – Very neat, man. Isn’t it fun? Mike, any last sports questions? – My mind just goes so far, like it’s just in a thousand different places. I could talk sports forever, especially when it comes to collectibles and stuff like that. – Well definitely save a
couple for the side hustle. – Yeah. – We got the side hustle
for our Patreon people. So like help us out subscribe. All that money goes to
funding the podcast. – [Jameel] Love it. – Yeah, that’s awesome. What you got? You have one more thing? – No, we’re good. We’ll save it for the side hustle. – All right, we’re gonna
save it for the side hustle. – Watch the side hustle. – [Michael] Save it for the hustle. – [Collin] Watch the side hustle. Let me just double check. Make sure, is there anything else? Well, let’s… How about this? Where’s the the store located? Website? All that kind of stuff. – Thanks, man. Yeah, so. – [Collin] eBay, eBay. – Yeah, yeah, so our our store is actually the old Santa Fe bookstore. Remember that on 39th Avenue with all the crazy sketches and stuff they had on the windows? So we’re right off 39th
Avenue here in Gainesville. If you’re right on the, if
you get off the interstate, you could probably throw a
football in our building, it’s right behind Walgreens and Sonny’s, right there, 3700 Northwest 39th Avenue. And we have a shop, we
have 2000 square foot, it’s filled with all sorts of fun stuff. Come on anytime. We’re open right now,
Wednesdays and Sundays. But we are looking open up on
Tuesdays later on in the fall. So it’ll be Tuesday to Sunday eventually. And we also do something that I didn’t get a chance
to talk about too much. But we do something called breaks. And it’s a new way of collecting. So when Mike and I used
to buy baseball cards, we bought them in packs and you’d hoped to get a card or whatever, and you’d get a bunch of
cards, maybe you don’t want. So we do something now that’s
really revolutionized this, this whole game of sports cards, where you might open up 12 boxes, which is a case of one product, and people will buy into team spots, so they might buy the Braves, they might buy the Cardinals,
they might buy the Yankees, and then you sell
through a break that way, and what happens is we stream it live, we have this that we do
every Wednesday night and Friday night on Facebook. And what they do is actually
we open the cards live and you take that stuff home, whatever you get for the team you bought. So you get just what you pay for. But the crazy thing is,
we might like a week ago, some guy we did a basketball break. He got a Zion autograph, he
sold for $5,000 next day. So things like that happen
where there’s big polls as well. But you’re also getting
cards that you like as well. So that’s a new way, it’s
called sports card breaks where you break down an
entire case of cards. You do in about 45 minutes, it’s all live, people are watching, it’s a lot of fun. – Is it like in a private group or is this like through your public page? – So the public page
we have is on Facebook, you can find us, just look
up Meelypop Shop on… – But is that what you’re
doing in live breaks? – So we don’t do it. We have a private group you
have to apply kinda get into it. And the reason why we do
this is because we’re having a lot of problems with
like lots of people joining in our live feeds that had
no idea what we’re doing. They’re like, “Hey, do
you wanna buy this?” And you know, all these things I’m like, “There’s a break, I need to focus.” There’s all these things going on. So you could just find us. It’s Meelypops Breaks on Facebook. We’re gonna eventually do
a little stream on YouTube. Instagram, @shopmeelypops, Twitter, shopmeelypops, and those are the biggest platforms and something I didn’t tell you, Collin, is we may be doing a
podcast down the line. So sports card specific podcasts, so looking forward to that. I want you on as a guest,
because I want you. – You can have Mike,
because he obviously knows way more about sports than I do. – We’ll have a hot Collin on
to open up some sports cards. – Rebecca. She’s over in the corner, just laughing. – [Jameel] I’m gonna
have fun with you guys. Yeah and we have eBay, you can find us, our eBay ID is literally Meelypops. We have a website so we’re on every digital platform, just google Meelypops and
you’ll find everything. – You know it’s so interesting. I mean we could have like
dove way into that way more but just like, like you
said, the digital age, right, and the fact
that people can like get into these private Facebook groups and like see this stuff happening reminds me you know of Brooke Nolan, one of the very, very first episodes where she’s like in a private group and selling clothes, I’m just like, dude, it’s like fascinating.
– [Jameel] Huge. We’ll do that and we’ll do a follow up. How about that? – [Collin] Yeah. I look forward to that. That’s gonna be a huge,
fun part of all this. – You guys are doing great man. It’s awesome what you
guys do for Gainesville, Thanks.
– [Collin] Nah man. Thanks for coming on. We really appreciate it. Thanks for the gifts.
– This is awesome. – I mean, especially the
$10,000 Babe Ruth card though. – [Jameel] Yeah, I thought
you already pocketed that. – [Collin] That was awesome. Really appreciate that. That’s gonna help. That’s definitely gonna fund the podcast. – Meelypop Shop closed,
no longer in business. Go see Collin. – I love it. Hey, man, thanks again for being here. – [Jameel] Appreciate you guys. – World, thanks so much for listening. This is the WHOA GNV Podcast, the podcast bringing you businesses and individuals that make you go Whoa! We will see you later. Bye. ♪ Gainesville, rock city. ♪ ♪ Gainesville, rock city. ♪ ♪ Gainesville, rock city. ♪

3 thoughts on “The Business of Comeback Collectables | Jameel Mohammed of The MeelyPops Shop | WHOA GNV Podcast

  1. Great discussion about the industry, i'm glad more owners are finding ways to get kids back into the hobby, creating your business and being transparant with customers is the key to all business, and these types of shops are the ones that survive long term. the story about percy harvin and charity thing is awesome.. as someone who is trying to pair business with charity this gives me alot of hope in that endeavor

  2. This was an awesome experience and we are just very thankful for what WHOAGNV does for the local community bringing worldwide exposure!!! WHOA!!! Please follow these guys and check out other great podcasts as well on their channel!

    …at time of filming we were unsure if the Cardinals & Braves would make the playoffs…now they are facing off in the first round of the 2019 MLB playoffs!!! Let's gooooo Michael!!!

  3. Jameel is like an encyclopedia of collectibles knowledge. Have him back again! This was my first episode listening and it definitely gonna tune in every episode now. Great show guys. Thanks Jameel for turning me on to it

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