The Tobacco Atlas, 4th Edition

The Tobacco Atlas, 4th Edition


I am Michael Eriksen. I’m a professor
at Georgia State University and along with my colleagues Judith
Mackay of the World Lung Foundation and Hannah
Ross the American Cancer Society are very proud to release the fourth
addition of the Tobacco Atlas which is actually
the 10th anniversary from the first Atlas being released in
2002. The most fundamental finding from the
Tobacco Atlas is the fact that if current trends
continue one billion people will die in the 21st century as a result of using
tobacco and that is totally preventable and unnecessary. One of the things think we
calculated was at the tobacco companies make about
thirty five billion dollars a year in profit and they’re about six million deaths that occur a year and we’ve estimated that for each death the
tobacco industry makes about six thousand dollars and that’s just not
right. I think what is really stunning is how
well the industry has been doing after flourishing over the last 10 years. We now know that they make almost
six trillion cigarettes produce a six trillion cigarettes a year and this a number of cigarettes increase by about for 14 percent over
the last 10 years. So it’s really amazing how how well the
industry’s doing and their how their profit has been
increased over the last 10 years. Adding up the direct cost and indirect
cost we would come up to about to a figure of five
hundred billion dollars. And this is only for the countries that
we have estimates for in the Tobacco Atlas and those countries represent about 70
percent of the total population. So we know that the total figure that
total cost of smoking will be much more than
five hundred billion dollars. We know what to do we just need to take the proven steps and have the
courage to treat tobacco commensurate with the
harm that causes. And that requires countries to put in
place policies that restrict marketing, access, and increase the price of tobacco to
really stop the epidemic from moving forward as it has throughout the world over the
past century.

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